Attitude to digital is preventing existing businesses from taking advantage of what the Internet offers. Many businesses are failing to adapt simply because of mental attitudes to online.
The constant demand for fresh online content can bring human problems in terms of burnout and stress, which in turn actually reduce online productivity.
Older people aged over 65 are statistically much less likely to use the web than younger people. But it has nothing to do with their age.
How you label what your business does has a profound effect on what your customers and visitors think of you
Graham Jones explains The CLICK System to make consumers click, from his book Click.ology
Research shows we are less persuaded of something if we have direct eye contact with someone. Reducing eye contact could increase sales.
Too much time spent online could affect your memory for ordinary life offline as well.
The Psychology of Social Media: Why We Tweet and Who Doesn’t
Rituals enhance consumption. Turn your business activities into habits and you get more take-up.
People lie online but there is a way to detect lies in social media and online message systems.
There is a lot of psychology in business, so business owners ought to learn some..! These books provide the essentials.
A heightened sense of balance makes you more cautious when buying because it encourages you to weigh up all the options.
Facebook is increasingly shown to have negative psychological effects. Now new evidence suggests it makes us feel less positive.
Sharing images on Facebook may be more damaging than you think. It can erode relationships, not enhance them.
A routine for online activity will help reduce stress. But new research suggests it will also help you enjoy the Internet more.
Internet marketers play mind tricks – or at least they like to think so. The problem is, they don’t always work. Take the “look at me on the beach” sales page. This shows the Internet marketer on a lounger with laptop in hand next to some story about the fact
Does online success breed more online success? It depends, says Web Psychologist Graham Jones
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