Brain scans reveal what makes a video advert most effective
Brain scan study shows what makes people more likely to click following a TV advert
22nd February 2017
Tag: psychology
Search
How good are you at searching? Not as good as you think…!
New research shows that people can be good at some kinds of searching, but not at others. It turns out that experience counts for a lot.
21st February 2017
Psychology
Active website users want even more from your business
The more people engage with the Internet, the more they want from you in the “real world”. Businesses need to provide even more customer communication.
25th January 2017
Infographics
Blue Monday – Formula for Happiness
Infographic showing how to be more happy
16th January 2017
Psychology
Blue Monday…? The answer? Give up the Internet…!
Today is Blue Monday and you can radically change that by giving up using the Internet for several hours today. You will notice the change in mood.
16th January 2017
Psychology
Online impressions depend on what you do not say
Research shows that self-centred material on social media turns people off from you. You need to get other people talking about you instead.
21st December 2016
Psychology
How to target your customers based on the phone they choose
Personality is linked to mobile phone selection. This suggests that marketers need to target phone users differently according to the type of phone used.
22nd November 2016
Psychology
You too could be like Ben Cohen
Ben Cohen’s online sex tape is something that could happen to anyone. The Internet does funny things to your behaviour.
3rd November 2016
Less family time and more stress as workloads soar in UK offices
Family time and holidays take a hit as workers forced to put in extra hours
1st November 2016
Psychology
Arouse your website visitors to get instant results
Arousing your website visitors by increasing their heart rate will make them depend more on subconscious decisions.
26th October 2016
Psychology
Website visitors see things they do not look at
Peripheral vision is more important than we think. Your website visitors process what they do not see before paying attention to what they focus on.
20th October 2016
Content Marketing
Inspire your website visitors before you do anything else
New research shows that the main thing that people look for online is inspiration. Do you inspire your audience?
3rd October 2016
Psychology
Finally, Robert Cialdini agrees with Graham Jones….!
For years, Professor Robert Cialdini has proposed his six principles of persuasion. For years, I have been teaching that these principles appear to miss out an important aspect of psychology – priming. Now, at last, Professor Cialdini has added a seventh principle to his theory, something he calls “Unity” in
3rd September 2016
Psychology
Touch screens change behaviour
The act of reaching out and touching a screen affects choices made by users in ways not achieved with mouse and keyboard.
8th August 2016
Email
Employers need to consider health and safety of emails
Out of hours emails are a health and safety issue. It turns out that checking emails out of office hours leads to possible mental health issues for staff.
28th July 2016
Psychology
Why you need to behave like a teenage boy online
Teenage boys that show empathy gain almost twice as many girls as other young men. The reasons behind that also work for online businesses.
13th June 2016
Psychology
Why don’t people share more of your valuable stuff?
People tend to share for three reasons and the most common reason for sharing is one that most businesses do not get involved with. Time for a change?
17th May 2016
Psychology
How to win an argument online
Research shows that there are two steps you need to take to persuade people of your point of view online
28th April 2016