Social media disrupts the way you perceive time. As a result, social media is affecting your ability to work productively. Something needs to be done.
Psychographic segmentation will help you engage with your readers and customers in much deeper ways than simply using demographic data.
Personal productivity is at an all-time low. We are doing less, whilst being more active. The way we use the Internet is the problem. Here are 5 steps to solve the issue of online productivity.
Mobile phone usage is associated with lower well-being and mindfulness
People buy things online in three main ways – trackers, hunters or explorers. Do you know which ones you should be aiming at? Is your website geared up?
Rude emails have an impact that goes beyond upsetting an individual. The stress of incivility in emails spreads to colleagues, friends and family.
Mindfulness is increasingly popular. But is it just a fad or can mindfulness help you improve your online business? This article looks at the ways in which mindfulness can help your online business or your website.
Sensory gratification marketing is easy to do in the real world. People can pick up and touch products, they can feel them, smell them, listen to them, even taste them. But online almost none of that is possible. So how can you use sensory gratification marketing on a web page? This article explains just how you can do that and gain the benefits of stimulating all the senses of your visitors.
If you can create a consumer subculture for what you sell, then you are on to a surefire winner
The World Health Organisation has classified excess video gaming as a mental disorder. This has real implications for online businesses.
The broadcaster Nick Ferrari has launched a campaign on the radio station LBC to improve the education of children about online bullying. Here’s why you need to support that campaign.
Social media is harmful to children. Numerous studies now point to emotional damage, particularly for younger children. Here’s what you can do about it.
New year, new you, new business? The desire to improve your fitness and health at this time of year will have significant benefits for your online business.
In this wide-ranging interview, Philip Calvert, the presenter of the “Social Media Warriors” podcast, looks at web psychology with Graham Jones, Internet Psychologist
Physical items are really important to people, even in this digital age. Don’t ignore the potential for physicality
As soon as someone lands on a web page, they get a “feel” for your site. But are you showing the most preferred personality traits?
Internet Psychologist Graham Jones explains what you need to do to get attention for your website by analysing the Top 10 sites in the world.
Understanding how psychology affects consumer behaviour and leveraging on it is vital to ensuring success in e-commerce.
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