After fifty years of studying businesses of all kinds Dun & Bradstreet (the world’s leading provider of financial information on companies – their database holds information on 100 million companies!) concluded that the entirety of business wisdom can be summarised in one statement: “Businesses succeed because of high sales; businesses
What separates the real persuasion professional from the amateur is the quality of their planning and preparation. Amateurs blunder into sales calls without having planned and prepared correctly. One of the vital things to consider is: How well do you know your customer / potential customer? Some things to find
By Simon Hazeldine How many sales are you missing out on? How aware are you of the errors that could be costing you orders, commission and profits? In the course of training and coaching salespeople I see the same mistakes being made time and time again! Review your performance
By Simon Hazeldine Master salespeople are adept at utilising powerful psychological strategies to influence people. Here are three from my personal top ten: People will buy from people they likeExtensive psychological research demonstrates the importance of ‘liking’ in persuading people. Master salesman Joe Girrard (In the Guinness Book of Records
By Simon Hazeldine The very best salespeople never ever hard sell. What is the big secret? The secret is that they don’t think of themselves as salespeople! They think of themselves as consultants. Their aim is to help people to get what they need. A consultative approach means that your
Liverpool footballer, Steven Gerrard, missed a penalty in 2006 when playing for England in the World Cup – and, according to new research, that miss could have been down to timing. The Norwegian School of Sports Sciences has discovered a possible link between the time taken to kick a penalty
Graham Jones, Internet Psychologist, has just been awarded a Master of Science (M.Sc.) degree from the UK’s Open University, where he is also an Associate Lecturer. The degree, which has taken three years of study, concentrated on the communication of science and technology. Graham said: “I am delighted to have
Internet marketers will often tell you that you have to give away bonus products to help sell items. Indeed as you trawl across the web looking for information it seems as though there is some kind of competition on between marketers to see just how many “bonus” products they can
Guy Kawasaki is an American venture capitalist who knows a thing or two about the world of technology. As a former Apple employee he has been involved with Silicon Valley businesses for over 25 years. He is an adviser to several leading technology companies and is a prolific writer, blogger
Bloggers in business settings frequently give up writing their blogs fairly promptly after that first flush of enthusiasm is waning. Indeed, most blogs are set up, contributed to occasionally and then left to wither and fade away. But it need not be like this. You need to plan your blog
BBC Tees is to interview me this afternoon all about the psychology of Twitter
Jacqui Smith, the British Home Secretary, appears to misunderstand the Internet at every turn. It seems she now wants to monitor everything – yes everything – you do online. Whether it’s a simple email message, a search on Google, a Tweet in Twitter or a posting on a social networking
Just been interviewed for The Economist for an article on the psychology of online health information.
The Daily Express just interviewed me about email psychology for a feature later this week.
The London Evening Standard interviewed me today for an article due to appear in tomorrow’s newspaper about the psychology of email and how we can all get more people to read and act on our emails and how we can inject personality into emails.
Interviewed today for feature article on the psychology of Facebook. I’ll publish the link when it is published.
I was asked today to appear on a satellite TV programme for the Sky package on the psychology of social networking. They want me to be a panellist in an hour-long studio discussion programme.
Just off to studios in London to start a day of radio interviews. I’m doing 18 interviews with various radio stations on the subject of the psychology of online writing; why the Internet has encouraged us to write more than ever before.
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