Internet Psychologist
In a traditional shop everything you do is controlled by the retailer. The route you take through the store has been pre-planned. Retail psychologists observer shopper behaviour and help retailers maximise their sales by having the right offers in the right place. It is no coincidence that most supermarkets are …
Yesterday one of my clients called me about Wordtracker. She was using Wordtracker to try and find keywords she could use in one of her web sites. However, she was having difficulty in finding any words that had reasonable numbers of searches or little competition. Discussing things with her I …
Recently I was interviewed for my local TV station in the Thames Valley. You can watch the full interview online at: http://www.thamesvalleypod.tv/
Research on Internet dating could help Internet marketers. The study, conducted at Queen’s University, Belfast, Northern Ireland, shows that people who use online dating sites attempt to present their real selves, rather than an idealised or false self. Earlier studies on the use of chat rooms showed that people who …
New psychology research at Princeton University provides a clue to Internet marketers about what they need to concentrate on. The study was conducted to find out how long we need to make up our mind about a person by looking at their face. It has been known for some time …
Recent research suggests people leave a web site 50 milliseconds after they enter it, unless they see some reason to linger. In other words, people are making an instant decision as to whether or not your site provides them with what they want even before they’ve had a chance to …
Several psychological studies have shown that there is a social feature of human beings which psychologists call “the rule of reciprocity”. What this means is that if I meet you in a social situation and offer to get you a coffee, for example, you feel more positive towards me. If …
At the moment I’m in Orlando, Florida, USA, attending the annual convention of the National Speakers Association. There are 1,700 people here and much of the coffee-room chat is about maximising the use of the Internet for the speaking business. But one delegate, Mike Stewart (The Internet Audio Guy) said …
One day in Edinburgh may be all you need to help you discover how you can make more money online. Internet marketing experts will be on hand during a unique event called “Internet Inspiration” which is being held this October in the heart of the Scottish Capital. You’ll be able …
As more and more people take up blogging, recruiters will use blogs to pre-select candidates. Human resources specialists will be able to search blogs to find out what kind of person you are. They will be able to use blog profiling tools and services to work out which is the …
Yesterday I was running a workshop where we looked at the kinds of things that were essential for children. We came to the conclusion that there wasn’t much essential, except clean water, protection from the environment and a reasonable supply of food. However, when you ask children what’s essential they …
The Reading Chronicle’s Business Review monthly supplement featured my workshop on Internet marketing and how to make money from the Internet. It was a highly positive review of my work. Thanks. The headline claimed I was a “web wizard” who “lures the masses” – wow!
The McGraw Hill international weekly, Business Week, included comment from me today on the cultural differences in technological usage. I pointed out that the boardrooms of global businesses need a conceptual shift if they are to survive in the technological future online.