Only one in ten UK businesses effectively measures the ROI of their social media outreach, in spite of the fact that more than half have increased their investment in social media over the last twelve months
Confused.com has launched a Facebook video app called ‘House of Horrors’ in order to raise awareness of the importance of home insurance
Pinterest users buy things – a quarter of them click on images and then proceed to purchase, says this new study
Facebook’s average Cost per Thousand impressions (CPM) has increased by 41% since Q1 in 2011 according to the latest Global Facebook Advertising Report
The recent results of the social media influence and Facebook influence survey by Get Satisfaction, showed that over 97% of Facebook users were influenced by their online experience with brands when making purchasing decisions.
EPiServer Social Reach is a new add-on that allows marketers to communicate efficiently and consistently across social networks including Facebook, LinkedIn and Twitter
A recent study found that Facebook Commerce will reach $30 billion in 2015 and play a major role in the marketing mix of companies
There will be significant increase in marketing dollars spent on social media marketing in 2012
Next week’s Social Media World Forum Europe will be integrating LifeSynk into the event to demonstrate how brands can harness social media.
Almost one in five technology industry executives say that a candidate’s social media profile has caused them not to hire that person.
Wordtracker has joined forces with Gareth Davies, an acclaimed SEO and ecommerce expert, to create “Videotastic – How to make amazing web videos and sell more online”
In a social media first, airline {{ bmi has launched a campaign that turns “repinning” on the social network Pinterest into a lottery style game of chance.
15% of UK adult workers surveyed by YouGov online for Croner are logging on at least once per hour during the working day.
Businesses can now gain control over the level of engagement they have with customers with the use of branded RFID cards which customers can swipe at their physical location to share their activity on Facebook
Lauren Percival is recording her experiences of giving up Facebook for lent in a blog diary, which has begun to attract a sympathetic and supportive following
Brand marketers that are evolving their approach to develop a strategy that encompasses engaging content on both their own-brand website and social media, stand to develop the strongest possible relationship with their customers, according to integrated social media, PR and SEO agency, Punch Communications. Whilst customer relationships clearly work differently
Millions of Britons are losing valuable sleep each night because they are addicted to social networking according to findings from a new sleep report. Gone are the days when Britons liked nothing better then to be tucked up in bed with a mug of cocoa and a good book. In
The imminent reformatting of Facebook looks set to further expose the private lives of its users. The standard layout will be transformed into a timeline of events, a collated year by year account of user’s movements on Facebook since their birth, or Facebook sign-up date. It has, understandably, caused a
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