Twitter is the most popular of the leading social community networks (SCNs) and interactive sites for online PR, according to a new survey of 107 PR professionals. It narrowly beats YouTube, in second place, and Facebook, in third, as a preferred online PR tool. But the survey, conducted by New
Despite heavy snow on the first day of Social Media in Financial Services, the Internet marketing event for IFAs and Providers has been hailed as ‘groundbreaking’ and a huge success. Speakers from Google, YouTube, The Gate, Fincision, the BBC, Ecademy and LinkedIn revealed why and how the Internet is rapidly
A perfect storm coming that will create a golden age of opportunity for IFAs. IFA Life, the social networking site for IFAs and financial planners confirms an amazing line up of expert speakers at its Internet marketing conference in London this week. Keynote speakers from Google, LinkedIn, YouTube, Ecademy, the
Boomerang PR agency in Cheshire has been hired by internationally renowned Anna Goodson Management (AGM) in Canada to support its expansion in Europe. The Montreal-based agency – which represents some of the most celebrated illustrators from around the world – has appointed Boomerang PR in Radway Green, near Crewe to
As New Year headaches begin to ease, many consumers will experience a hangover of a different sort as their spending over the Christmas season catches up with them. Those with New Year Resolutions to sort out their finances will use the Internet to find an IFA, but many IFAs’online presence
Beyond Search, http://www.arnoldit.com/wordpress, a Web log focused on news, research and analysis about online search and content processing, has released its list of the top 10 social network trends to come in 2010. According to Patricia Roberts, an advisor to Beyond Search: “Social networks will have far reaching impacts on
Social media outreach is more important than ever for PR agencies following the launch of Google’s real-time search ability according to Punch Communications, a leading Digital PR Company (http://www.punchcomms.com/pr-company.html). The announcement is set to have a significant impact on the PR industry as a whole, as search engine results will
Namecheap.com, a leading domain name registrar, is hosting its second annual holiday Twitter trivia contest, featuring $20,000 in prizes including domain name credits, Dell Studio 15 laptops, and Barnes & Noble nooks. “We had a great time with our trivia contest last year and felt our clients and new users
Effective Student Marketing, Inc. recently released “10 Tips to Jumpstart Your School’s Social Media (http://www.effectivestudentmarketing.com/social/10-tips-to-jumpstart-your-schools-social-media.php)” on the company website. The list is designed to help schools understand what makes a social media campaign effective, and offers a good starting place for schools that are new to social media. By outlining
The use of online communities in addressing consumer issues and concerns will result in a more comprehensive customer service process and an improved experience for consumers according to Reality Digital, the leading provider of online community software (http://www.realitydigital.com/online-community-software.html) for brands and businesses. The vastly improved degree of interactivity between consumers
Leading PR company (http://www.punchcomms.com/pr-company.html) Punch Communications has identified a vital trend in the utilisation of social networks for personal and professional use. From a brand perspective, social networks invest significant resource in differentiating their product offering from competitors in an increasingly crowded market; the net result being that people utilise
IFA Life is delighted to announce that ‘Father of Life Planning’ George Kinder will keynote at the Social Media in Financial Services conference in January 2010 and lead a debate on ‘hi touch, hi tech’ financial planning. Widely acknowledged as a key visionary in the financial planning world, George Kinder’s
A new feature on business social networking site LinkedIn, is giving financial advisers startling new opportunities to raise their profile on the Internet. Until recently, an IFA or financial planner could use LinkedIn’s ‘status update’ tool to communicate with their network, clients or professional connections on the LinkedIn website. But
Founder of social networking website for IFAs, Philip Calvert predicts that video will become a key technology for IFAs to raise their profile online and to provide financial advice and information. With YouTube acknowledged as the world’s second most popular search engine*, the video hosting website will be a quick
The recent announcement that the major search engines Google and Bing will incorporate social media content into their search results will place the onus on brands to make the most of the online marketplace according to Reality Digital, the leading provider of social networking software for brands and businesses. The
Twitter! It’s everywhere! Ever since Oprah talked about it, people can’t read the paper, go to a website, or even watch the evening news without being invited to follow them on Twitter. So why are so many businesses embracing Twitter? We recently spoke with Steve Schwartz, the author of the
Recent social media trends are showing that social networks that add value in terms of real life activity and social interaction are becoming increasingly popular according to Punch Communications, a PR agency with a client list stretching to all corners of the globe. The recent popularity of social networks such
Just over one in three (35%) UK organisations believe that the impact of social media is now just as, or more important than traditional media, according to a study carried out by PR consultancy, Portfolio Communications. Despite this, around 90% of organisations are still working without allocating a budget to
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