Most companies fail to measure their online ROI

Fasthosts, a leading web hosting provider and domain name registrar, reports that 43 per cent of UK companies admit that they have no quantifiable method of measuring whether their website is effective, according to recently released research released. The study of 430 UK firms* by Fasthosts (http://www.fasthosts.co.uk/) found that whilst …

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Credit crunch fuels growth in cybercrime

UK cybercrime has rebounded to worrying levels, not seen since 2006, as a result of the recession and consumer complacency, according to Garlik’s annual UK Cybercrime report, now in its third year. The report, which analyses publicly available data to build a comprehensive view of cybercrime in the UK, revealed …

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SEO Company Includes Google News In SEO Google Packages

Master Google, a leading company in Google SEO (http://www.mastergoogle.com/), has added a new service to two of its most popular packages. Mastergoogle.com now submits content to many media sources Google News pulls content from. This addition will enhance the Web site popularity of Mastergoogle.com’s clients and help increase their rankings …

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BuzzPlant Expands Their Social Media Marketing Offerings

Using social media to market your products or services is a must in today’s changing media landscape. As the world migrates daily toward a habit of consuming their media via on-demand, anytime access, traditional advertising and marketing methods are being ignored and tuned out. Online social media marketing is where …

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SEO Blogger Justin Briggs Awarded Distinguished Search Engine Marketing Scholarship

Marketing Pilgrim (http://www.marketingpilgrim.com/), which provides breaking news and in-depth analysis of Internet marketing and online advertising trends, names SEO Zombie (http://seozombie.com/) blogger Justin Briggs as the winner of its 2009 Search Engine Marketing Scholarship for his article on SEO-friendly web design. Briggs’ winning article, “9 SEO Tips for Attractive Search …

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Twitter Used More Frequently in Email Marketing Than Facebook

MailChimp recently analyzed more than 1 billion emails sent since January 2009 to track the inclusion of links to Twitter and Facebook. The data shows an 84% increase in email campaigns that include links to Twitter compared to a 66% increase in campaigns that feature Facebook. In 2008, neither site …

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WordStream Launches Free Keyword Research Tool

WordStream, Inc., today launched The Free Keyword Tool by WordStream (http://www.wordstream.com/keywords/) for pay-per-click (PPC) advertising and search engine optimization (SEO) programs. Beta testers of WordStream’s new keyword tool say it is more comprehensive and accurate than paid subscription versions of Keyword Discovery and Wordtracker. Larry Kim, WordStream Founder and VP …

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Empathica Launches Keyword Analysis Engine

Empathica Inc (http://www.inmoment.com)., a leading provider of Customer Experience Management (CEM) solutions to some of the world’s most respected brands, today announced Keyword Analysis Engine, a new product that converts unstructured customer comments into useful insights that companies can use to improve customer experiences. The product allows brands to easily …

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Raise Awareness of Your Business With Twitter

Irun Business Intelligence in Monmouth has started a campaign to raise the awareness among businesses in the South Wales region of the importance of Twitter as a marketing tool. Through a series of workshops, local businesses will be shown how to use Twitter to achieve top of mind awareness with …

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Link-Exchangers.com Announces a Free Lifetime Upgrade

Serious webmasters know that links are an important part of the search engine optimization process (SEO), and http://www.Link-Exchangers.com (LE) currently offers a FREE Lifetime Upgrade at their site which provides webmasters with an excellent software tool to help in collecting relevant links between websites 24/7. The Lifetime free upgrade is …

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Twitter to Replace Email Marketing

Despite the lowering costs and accessibility of email marketing, many businesses are now looking at Twitter as an economical substitute, according to Deborah Collier Chief Strategist at e-business consultancy Echo E-Business. Ms Collier explains “Email marketing offers a channel to directly target subscribers, however the return on investment, particularly for …

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