Internet Psychologist
Millions of British shoppers are at risk of falling for fake reviews online, suggests a recent YouGov survey, commissioned by shopping advice site, Reevoo.com. 77 per cent of online shoppers use reviews and ratings* when purchasing, yet more than 40 per cent (41%) are unaware that some reviews online may …
Many of the leading ecommerce small business owners will gather in Las Vegas, Nevada for the 12th eCommerce Summit (http://www.ecommerce-summit.com) on April 13-15, 2010. The world-class educational event will again be hosted by the eCommerce Merchants Trade Association (http://www.ecommercemerchants.org) and the Professional eBay Sellers Alliance (http://www.gopesa.org). “Pivotal Payments is proud …
Twitter! It’s everywhere! Ever since Oprah talked about it, people can’t read the paper, go to a website, or even watch the evening news without being invited to follow them on Twitter. So why are so many businesses embracing Twitter? We recently spoke with Steve Schwartz, the author of the …
Two key factors are causing what were once tried and true marketing methods to quickly lose their effectiveness. One factor is that people are becoming more spend-wise and less prone to hyped marketing strategies. They are seeking a more authentic message that answers a real need. The other factor is …
Recent social media trends are showing that social networks that add value in terms of real life activity and social interaction are becoming increasingly popular according to Punch Communications, a PR agency with a client list stretching to all corners of the globe. The recent popularity of social networks such …
Just over one in three (35%) UK organisations believe that the impact of social media is now just as, or more important than traditional media, according to a study carried out by PR consultancy, Portfolio Communications. Despite this, around 90% of organisations are still working without allocating a budget to …
2009 sees the emergence of the age of openness according to new research released today by first direct. The latest research into online behaviour shows that Brits are now catching up with their American counterparts when it comes to using the web – 79 per cent of the population are …
RSR Research’s latest report, “Online Commerce in 2009: The Model Has Changed – Have Retailers?” finds that store-based retailers see the greatest opportunities for mobile, while online pure play retailers place greater value on social networks. Retailers across the board also still see big opportunities for core capabilities around online …
In advance of the Internet Watch Foundation’s Awareness Day (on 14th October 2009), Thinkbroadband.com has surveyed over 400 parents in the UK about their main concerns with children browsing the Internet. The new survey has revealed that almost a third of parents’ worry that their children will be exposed to …
Research released today reveals 53% of British online adults say that they are now conducting more transactions online than they did in the past due to the current economic climate, with the ability to compare products and prices cited by 74% of these as the main reason. However, the 2009 …
The biggest advantage of including social media in a marketing strategy is that it facilitates conversation between brands and their audiences according to Reality Digital, the leading provider of online community software (http://www.realitydigital.com/online-community-software.html) for brands and businesses. Social networks have numerous uses when it comes to online marketing, providing a …
PRWeb, the online news distribution service (http://www.prweb.com/) of Vocus (NASDAQ: VOCS) today announced the results of a non-scientific survey. Out of the 1,817 respondents, 94 percent see value in including video with news releases but only 12 percent have ever included video in news releases they’ve distributed. “The disparity between …
Leading consumer electronics manufacturers will now publish only genuine customer reviews on their web sites – both good and bad. Hotpoint, Sharp and Toshiba join Brother, Cannon, Indesit, Kodak and Kaspersky as the most recent brands to partner with Reevoo, a trusted shopping advice provider, to supply genuine customer reviews …
Social media can play a vital part in keeping a website fresh and appealing to its users according to Reality Digital, the leading provider of online community software (http://www.realitydigital.com/online-community-software.html) for brands and businesses. With a vast amount of business and other activities now being conducted over the Internet, it has …
Following presentations to 1,000 IFAs over a three week period in September 2009, IFA Life has discovered that whilst almost all IFAs believe that marketing is important to their business, only 5% have a formal marketing plan. And whilst the majority of IFAs now accept that the Internet is becoming …