Social Media to become focus for marketers in 2010

Today Alterian (LSE: ALN) released the results of their seventh annual survey. The sample covered 1068 marketing professionals worldwide and found that 66 percent of respondents will be investing in Social Media Marketing (SMM) in the next 12 months. Of those investing in SMM 40 percent said they would be …

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Do you know your Tweet from your Twitter?

With a rapidly expanding Internet universe many of us are drowning in the information age. Maximizing the use of our time is paramount, we need to utilise everything we’ve got the best we can. The workshop demonstrates how to develop an audience and build relationships, generate income and maximize content …

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Twitter beats YouTube and Facebook for online PR

Twitter is the most popular of the leading social community networks (SCNs) and interactive sites for online PR, according to a new survey of 107 PR professionals. It narrowly beats YouTube, in second place, and Facebook, in third, as a preferred online PR tool. But the survey, conducted by New …

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India’s JimTrade reaches review milestone

India’s largest online business directory www.jimtrade.com has now crossed the milestone of more than 100,000 product reviews. Thus, the buyers can now find a large volume of product reviews at www.jimtrade.com and a direct access, free of cost, to their respective manufacturers with absolutely no inter-mediators. Key Factors: • Free …

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Making Sense of Digital Media

The explosion digital media in our business lives cannot be ignored! Neither can the ongoing impact it has on Marketing Strategy. While many marketers have embraced all that is digital, there are others for whom the world of Digital Media remains a mystery. Oxford College of Marketing has launched 2 …

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Universal acclaim for groundbreaking IFA social media conference

Despite heavy snow on the first day of Social Media in Financial Services, the Internet marketing event for IFAs and Providers has been hailed as ‘groundbreaking’ and a huge success. Speakers from Google, YouTube, The Gate, Fincision, the BBC, Ecademy and LinkedIn revealed why and how the Internet is rapidly …

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Search Engine Optimization Expert Heather Lloyd-Martin Launches SEO Copywriting Certificate Program

Heather Lloyd-Martin, CEO and President of SuccessWorks Search Marketing, Inc., www.seocopywriting.com (http://www.seocopywriting.com), and immediate past chair of the Direct Marketing Association’s Search Engine Marketing Council, announced the launch of the SuccessWorks SEO Copywriting Certificate Program (http://www.seocopywriting.com/training/seo-copywriting-certificate-program). The certificate program is designed to teach marketers, SEO companies, advertisers, small business owners …

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1&1 Internet Launches Dynamic Cloud Server

1&1 Internet Inc., www.1and1.com, the world’s largest Web host by known servers, today announced a new server category with highly flexible configuration options – the Dynamic Cloud Server. RAM, virtual CPU cores and disk space can be individually customized and adapted on-demand. In doing so, users only have to pay …

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IFA industry starts to take social media seriously

A perfect storm coming that will create a golden age of opportunity for IFAs. IFA Life, the social networking site for IFAs and financial planners confirms an amazing line up of expert speakers at its Internet marketing conference in London this week. Keynote speakers from Google, LinkedIn, YouTube, Ecademy, the …

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Semantics for Keyword Targeting Systems

OpenAmplify (www.OpenAmplify.com), the Semantic Web platform, today launched PinPoint™, a new service that significantly improves the effectiveness of online advertising by delivering semantic data into keyword targeting for the very first time. PinPoint can be implemented by ad networks, ad exchanges and online publishers to intelligently identify the most relevant …

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Ten Internet Resolutions for IFAs and Financial Planners

As New Year headaches begin to ease, many consumers will experience a hangover of a different sort as their spending over the Christmas season catches up with them. Those with New Year Resolutions to sort out their finances will use the Internet to find an IFA, but many IFAs’online presence …

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2010 to be the year of the cloud for UK small businesses

This year is set to be the ‘year of the cloud’ for UK SMEs, following a huge change in outlook over the past 15 months, but many are still failing to implement formal strategies to help safeguard their businesses, according to a report released today by business ISP, Easynet Connect, …

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