Study Reveals the Marketing Benefits of Freebies

Research conducted by a leading freebies and offers Web site has highlighted the increasing number of companies using product samples as part of their online marketing strategy. Olay, Ariel, Garnier, Pampers and L’Oréal are just some of the household names distributing samples in an effort to drum-up support for their …

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Make sure you have a good email signature

One of the most neglected marketing opportunities in a web strategy that an organization has is the email signature line of its employees. Email signatures are a powerful, no-cost, high-return marketing tool, essentially an electronic business card and web consulting billboard for your company. As part of your overall web …

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PRWeb Case Study: Online News Releases and Search Marketing

PRWeb, the online news distribution service of Vocus (NASDAQ: VOCS) today announced it has published a new case study on Sterling Va.-based Conversion Pipeline. The case study details how Conversion Pipeline, a strategic marketing communications firm serving small business and non-profit clients, integrates a variety of Web-based marketing tactics to …

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PRWeb Partners with Zemanta to Enhance Visibility of News Releases in Blogosphere

PRWeb, the online news distribution service of Vocus (NASDAQ: VOCS), today announced a first-of-its-kind partnership with blogging application, Zemanta. Zemanta is a free content discovery tool that automatically recommends relevant content to bloggers, as they write posts and draft content. “This is an efficient way to share news online with …

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Six Reasons to Use Social Media for PR

The Public Relations industry is one that has evolved the most rapidly over the course of the last decade, with technology advancements like search engines and trends such as social media having a significant impact upon the way that PR is practiced across a vast array of sectors. Social media …

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Search Engine Strategies Appoints U.K. and German Representatives to SES Advisory Board

Search Engine Strategies (SES), the leading global search engine marketing (SEM) conference and expo series, announced today that they have appointed two new members to the SES Advisory Board. Jon Myers, Head of Search/Associate Director for MediaVest Group Ltd., has been appointed as the U.K. representative for SES London, and …

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David Meerman Scott, Marketing Strategist and Author, to Be Interviewed in SES Webcast on February 16

Internationally known Internet marketing strategist and author David Meerman Scott will be featured in a free Search Engine Strategies (SES) webcast. Scott is the author of the recent hit book “World Wide Rave” in which he describes the concept of a particular business or brand becoming known worldwide through online …

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Do-it-Yourself Public Relations for Small Business

PRWeb, the online news distribution service of Vocus (NASDAQ: VOCS) today announced it has published a new PR case study (http://www.prweb.com/pr/customer-examples/furnace-mfg.html) on how one small business’ first venture into online marketing began with a news release. Furnace MFG is a 13-year old firm that launched a new line of business …

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Bigmouthmedia Praises Online Retailing Success Stories

Bigmouthmedia has praised the winners of the 2010 Drapers Etail Awards for continuing to make a success of online retail despite challenging trading conditions. Senior Retail Strategist Finlay Clark, who sat on the panel of online retailing experts judging the nominations, commended all 59 of the shortlisted candidates for making …

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There’s More to an E-Commerce Site than Meets the Eye

InfoShore Software Private Ltd. today announced a campaign to help businesses reach their ecommerce goals by sharing with them the requirements of a successful ecommerce site. There is no doubt that good graphics and templates contribute to the success of any web site. But when it comes to selling products …

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How Ordinary Internet Marketers Cracked Article Marketing to Get Extraordinary Results

Today, Article Marketing Expert Eric Gruber is launching his newest product: Cracking the Article Marketing Success Code at http://www.crackingthearticlemarketingcode.com. Cracking the Article Marketing Success Code In his new ebook, Eric reveals: 1.   How he went from being an unknown to becoming an article marketing expert whose articles are published on top …

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Broadband Customers Wasting Money on the Wrong Packages

New research from Broadbandchoices.co.uk finds that over half of broadband customers paying for ‘unlimited’ download allowances are not taking full advantage of their download capacity and effectively paying hundreds of pounds a year more than they need to. In response to increased Internet usage and the demand for faster broadband, …

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