CustomerImpact Contributes Research Expertise to New Study of Social Media Usage and its Increasingly Significant Role in Purchasing Decisions
According to key findings from the 2010 Social Media Matters study conducted by BlogHer, Inc., with design and analysis consultation by CustomerImpact, social media usage, and its influence on purchasing decisions, continues to grow. Reaching more than 20 million women each month (Nielsen Site Census, March 2010), BlogHer is the …