Category: Newswire

TagMan Launches Search Optimizer Toolkit to Combat Google’s Missing Keyword Data

TagMan, the leading global Tag Management System, Marketing Data and Marketing Attribution provider has launched a Search Optimizer Toolkit to help advertisers compensate for recent changes to Google’s search algorithm and the limited availability of organic search keyword data. Integrated into TagMan’s Marketing Data Platform, the Search Optimizer Toolkit identifies

It Takes 8 Attempts to Find an Accurate Search Result

SearchYourCloud announces findings from a recent search survey conducted in both the UK and US. The survey showed that a third of respondents spend between five and twenty-five minutes searching every time they want to find a document

Argos and eBay pilot points to the future of retail

The tie-up between Argos and eBay is the dawn of a new kind of retail environment and could spark more partnerships, according to Associate Professor of Marketing & Strategic Management Scott Dacko