Major UK carrier O2 partners with SF-based tech startup Placecast to offer large-scale location-based mobile marketing in the UK, enabling brands to deliver relevant SMS and MMS to 1M opt-in consumers in a more targeted, engaging and effective way than ever before. Starbucks and L’Oréal are the first brands on

The declining effectiveness of traditional e-shots and newsletters has prompted the {{launch of a revolutionary video newsletter service}}. Research suggests that recipients of the new video newsletter are up to 12 times more likely to watch a three-minute video news programme than to read a printed or digital newsletter, with

The power of video in offering opportunities for global staff to communicate face-to-face is one of the key areas to be explored in the Melcrum Webinar ‘Maximising the Business Impact of the Video Channel’. The webinar – latest in a series from internal communications experts Melcrum – will be broadcast

Conference Hound, the San Francisco-based vertical search engine and business tool for conferences, trade shows and convention attendees has released a widget that allows publishers and bloggers the ability to place industry specific conference listings on their websites. “The release of this widget is a major step forward in distributing

SEO.co.uk have launched a dynamic and varied range of free SEO tools on their website. The tools can be used by anybody who visits their website, and SEO.co.uk also offers a free SEO analysis for interested parties who would like more information about the current SEO health of their site

The launch of Google’s latest search enhancing tool, Google Instant, will change the way we search and are searched for via the Internet. The latest development in auto-complete functionality has enabled the user to view SERPs (Search Engine Results Pages) before finishing the query, and without the need to press

Leading edge search engine optimisation strategies need to encompass both breadth and depth in terms of keywords, in order to strike the right balance between strong phrase URL associations and to increase the overall authority of the whole domain, according to PR, social media and SEO agency Punch Communications. Whilst

StreamSend, a leading email marketing software provider, has named ten top features businesses should expect from their email service provider (ESP). “Businesses have learned that permission-based email marketing is an effective way for their organization to sell to known prospects, send out an email newsletter, and build customer loyalty,” said

Today marked the introduction of a newer player to the email marketing business services industry. Start-up company Your Passive Income has officially announced its launch, and with it the introduction of an enhanced email marketing business solution for today’s more Web-savvy businesses and entrepreneurs. The service is called Global NPN,

The explosion digital media in our business lives cannot be ignored! Neither can the ongoing impact it has on Marketing Strategy. While many marketers have embraced all that is digital, there are others for whom the world of Digital Media remains a mystery. Oxford College of Marketing has launched 2

The best business marketing occurs continuously and automatically. Having a schedule and plan in place helps, as does being able to automate marketing tasks so that they occur automatically for you. Mired down by the details, online business owners often push marketing to the side when business demands become too

SMEketing, a leading Hampshire based digital marketing agency, is today launching an offer of a Free SEO Report to the first five qualified companies that apply. The non-automated report, which usually costs £160 will look at and analyse the current position of a website in the major search engines and

Award winning email marketing service, MailerMailer, releases its tenth Email Marketing Metrics Report compiled from data from over 900 million messages. The free report covers benchmarks, the latest email trends and offers helpful tips. Readers can expect to find valuable information about recent open rate trends based on industry and