Category: Internet Marketing News

How to partner with Amazon

To learn how to publish with Amazon, Digital Marketing Labs has released a Special Report meant to help authors and business owners

BlueCava Releases “Cookie-less” Device Identification Technology for Online Advertisers

BlueCava (http://www.bluecava.com), the leading provider of device identification technology that enables businesses to improve online advertising effectiveness and reduce fraud risk, today announced the latest version of its device identification platform. The new release provides an immediate solution for companies doing business in the European Union affected by the EU’s

Google Tipped to Overtake Yahoo to Become King of Display Advertising in 2012

Leading specialist search and social marketing agency, Greenlight, expects search giant Google to overtake Yahoo and become king of display advertising by the end of the year. Greenlight also predicts 2012 will be will be the year of social link building and that social media sites will take on a

Digital content specialist helps companies make the most of video press releases

PR professionals are increasingly aiming to reach beyond their traditional audience in the media, interacting directly with consumers and businesses through social networks. The traditional press release can’t always provide the detailed information – or entertainment – that consumers demand and many PRs are turning to video press releases to

Email Marketing Benchmark Report 2012

Despite the economic turmoil, latest benchmark figures show that email marketing is still a valuable marketing tool and is providing great results for UK businesses. The 2012 UK Email Marketing Benchmark Report from Sign-Up.to shows an increase in average email open rates from 18.21% to 18.35% in the last 12

Small Businesses “Complacent” About Digital Marketing, New Survey Finds

Small business owners in the UK understand the benefits of online PR and marketing but are “too slow to realise their enormous benefits,” according to a recent survey from Malvern-based agency Williams PR [http://www.williamspr.co.uk ]. The survey, conducted this week, polled 1,000 small and medium-sized businesses (SMBs) in the UK

Innovative ExactView Technology Tracks Social Media to point of Sale

Brands who have implemented a social media strategy into their integrated consumer outreach programmes but have been unable to effectively evaluate the success of their campaigns to the point of sales conversions, need now look no further than ExactView – the latest technological advancement by leading provider of real-time performance