Native advertising significantly outperforming banner ads
New research collated by UK native advertising specialist, ContentClick, shows that consumer engagement with native advertising is far superior to online banner ads.
24th March 2014
Category: Internet Marketing News
More Than Two Thirds of Companies in Western Europe Plan to Invest in Marketing Automation in 2014
Two-thirds of companies in Western Europe have active investment plans for marketing automation systems in 2014, according to the latest research from leading industry analysts, Ovum
26th February 2014
Affinity.com & Networkplay Partner to Launch Contextually Targeted in-Banner Video Network
Affinity.com, world’s leading contextual ad network and leading digital ad network, Networkplay announces an exclusive multi-year partnership to provide contextually targeted in-banner video ad offerings to advertisers.
8th January 2014
Entries sought for European Search Awards
The search is on for Europe’s top search and digital talent, as the European Search Awards 2014 open for entries.
5th December 2013
Global Mobile Advertising Platform Brings Online Customers Direct to the Local Bricks-and-Mortar Retail Sector
Currently, 96 percent of world trade takes place through traditional brick and mortar stores. Add almost 1,000 million smartphones with integrated GPS to that retailing picture and a whole range of advertising opportunities, with high added value for advertisers and consumers, opens up
7th November 2013
TagMan Launches Search Optimizer Toolkit to Combat Google’s Missing Keyword Data
TagMan, the leading global Tag Management System, Marketing Data and Marketing Attribution provider has launched a Search Optimizer Toolkit to help advertisers compensate for recent changes to Google’s search algorithm and the limited availability of organic search keyword data. Integrated into TagMan’s Marketing Data Platform, the Search Optimizer Toolkit identifies
6th November 2013
Serenata Flowers Increases Online Monthly Sales by 779% thanks to Affiliate Management
Since taking over the management of the account, OPM has helped to increase Serenata Flowers’ average number sales per month by 779%
18th October 2013
User Friendly Websites Have Nothing to Fear of Penguin or Any Other Update
Experts at Brandshout claim that even your web design can influence your search rankings
2nd September 2013
New analytical platform deconstructs Google’s Penguin 2.0
MathSight the purpose built analytical platform launched in March this year, has been used to deconstruct the Google Penguin 2.0 algorithm update
29th August 2013
Voucher Code App Helps Shoppers Save Time & Money
Rather than trawling the database for codes, shoppers are now alerted to a potential saving by a browser app.
21st August 2013
Heineken, Unilever, McDonald’s to reveal digital marketing priorities at ad:tech London
Heineken, Unilever, McDonald’s to reveal digital marketing priorities at ad:tech London
19th August 2013
The Definitive Guide to Engaging Email Marketing
150-Page eBook Teaches Companies How to Move Beyond ‘Batch and Blast’ to Make Their Email More Trusted, More Relevant, and More Conversational
8th August 2013
Facebook Ads as Much as 30 Percent More Valuable for Marketers Using Multi-Touch Attribution
Kenshoo publishes new study that finds marketers using multi-touch attribution models generate most value from Facebook advertising
1st August 2013
Online Product Search Given A Run For Its Money
One UK product search engine will be celebrating it’s official launch next month. The Laminated Book of Dreams began development after hearing the news of Google’s transition from the free inclusion model
23rd July 2013
The Good Web Guide Website of the Year Awards 2013 Open For Entries
The search for innovative and groundbreaking websites has begun
26th June 2013
Internet Marketing News
Oxford University has poorest online presence in UK education, new research reveals
Oxford University has the poorest online presence in the UK, according to new research carried out by user experience agency Webcredible.
18th June 2013
MakeWebVideo.com Launched: The Easy and Affordable Way to Make a Professional Web Video for Promoting a Business, Event, Website or Product
Business professionals, marketing consultants, and YouTuber’s now have a new source for making professional quality video presentations
12th June 2013
Study Finds Majority Of Small Businesses Have No Marketing Plan
Study Finds Majority Of Small Businesses Have No Marketing Plan
30th May 2013
