Category: Consumer Behaviour

62% of UK Online Shoppers are Boomeroomers

Boomerooming is the process of researching products online, visiting a physical store to see/feel/touch/try a product in the flesh and find the best deals online before making the final purchase

Men spend more than women online

eCommerce marketplace, Flubit, uses its wealth of user data to explore the differences in male and female online spending habits

Interactive online video leads to greater results

Touch focused video advertising creates a meaningful, measurable, and verifiable engagement between advertiser and audience; viewers interact directly and physically with the product, brand, concept or content.

Retail health flattens despite positive signs of economic recovery

Following its quarterly meeting in January, the KPMG/Ipsos Retail Think Tank (RTT) reports that the health of UK retail has been largely flat over the past three months, representing a disappointing performance for the sector, given that the previous quarter (Q3) had shown some signs of improvement. As a consequence,

Over 60% of Retailers Lack Understanding of Unified Communications

The survey into retail communications commissioned by leading unified comms supplier Elite Telecom, in conjunction with UC manufacturer, Swyx and Retail Week, found that 68. Ralf Ebbinghaus, CEO at unified communications vendor Swyx, who co-sponsored the research with Elite says, “Our technology is already helping some of the UK’s largest retailers to enhance their customer communications across multiple locations and channels.

UK consumers ‘far from ready’ for buying software in the cloud

UK consumers are not yet ready to buy their desktop software from the cloud, with almost two-thirds of respondents preferring to purchase software in a physical format, according to new research released today from software firm Corel. 2,006 consumers were questioned on their software buying habits by Leadership Factor on behalf of Corel and the survey revealed that 37. “One day a majority of people will use the cloud to rent or lease their software, but the research clearly shows that we are far from ready for that at the moment,” said Amanda Bedborough, Executive Vice President, Global Sales, Corel. 874% of consumers said they would rather have a choice in what format they bought software and when asked what would prevent them from renting or leasing software from the cloud, 75.