Internet Psychologist
The other day I was asked this on my newsletter questions page: “You appear to give away a lot of FREE information. How do you make your money from doing this?” That’s an excellent question. And, given that coincidences happen, it was no surprise that a similar issue came up …
It has been another week of coincidences making me think of what I ought to write about today. Firstly, I was preparing the documentation for the masterclass I am presenting with my colleague Derek Arden when he suggested I use a stronger title for one of the items. The next …
Are all your eggs in one basket? by Graham Jones
The question that I have been asked more times than any other this week has been “should I give up using Facebook?” Well, billionaire Elon Musk has done so, removing Tesla and his other brands from Facebook. The founder of WhatsApp (bought from him by Facebook four years ago) Tweeted …
Next week I am off to the NEC in Birmingham to the “Internet Retailing Expo” where there are over 300 exhibitors and more than 100 speakers. Around 5,000 people attend the two-day event meaning there are a lot of Internet folk interested in seeing things in the “real world”. You …
It’s another week of coincidence. On Sunday evening, I was sent an email from Australia asking if I was interested in a “Guest Post” on my website about “cold calling”. Then, on Monday I had a request from the UK on my “newsletter question” page asking me about the same …
This week I am dealing with an issue that was raised on my newsletter question page, where you can ask your questions too…! I thought that the question was from someone who was psychic…! That’s because I was being asked on how best to set up a series of emails that would …
Yesterday I was involved in a fictitious exercise for a client where one of the company’s teams was being put through its paces in a realistic scenario. The idea was to stress-test their system and to see if their existing procedures were robust enough. During the four-hour exercise, messages were …
The perceived wisdom when trying to sell something is that you shouldn’t rush to get the deal. Indeed, these days the general advice is that customers have done so much online research they already know what they want to buy in advance. So, it’s a salesperson’s job to ensure they …
The other day I had a message from an academic colleague shame-faced at her elementary mistake in typing an email to a student. She should have typed the words “you need a small shift in thinking”. However, she mistyped and missed out a vital letter. I leave it to you …
In the “olden days”, all you needed was a handshake to settle a deal. Your word was your bond, and all that. These days, it seems like you need contracts in triplicate, they have to be witnessed by independent people of professional standing, and you are required to provide a …
Earlier this week I was sat in the office of the Chief Executive of one of London’s most famous and iconic stores. As we sat drinking tea, he explained that the globally recognised store had been through something of a transformation in the past two years. Before his arrival as …
The following pop stars have something in common, but what is it? Olly Murs, JLS and One Direction. Well, one thing they have in common is immense popularity and enormous music industry success. So can you guess what this second list of names has in common and what’s the difference …
On Thursday, Facebook announced a significant change in the way it presents material to users. In a press release from the company and a status update from CEO, Mark Zuckerberg, Facebook let it be known that 2018 was going to be a year of significant change for the social network. …
The other day I received a phone call from a client asking me to explain “smart content”. They had heard people talking about it and wondered what it was and whether it was worthwhile investing in some kind of system. It was another one of those occasions when I silently …