Men and women see your website differently
Your website is actually seen differently by men and women, with women focusing more on colour differences.
Web Design
Website sales could be boosted by position of products
Online sales of products could be affected by the position on the page. You should put the most profitable items in the middle.
Take a rounded approach to website design
Websites often use boxes to show products or have square advert blocks. But research shows rounded corners lead to more sales.
What people do not see on your website matters
Website design should focus on what people cannot see. Unattended peripheral vision can affect what people feel about your site.