Is your website racist?
Have you checked your website lately to see if you are being unconsciously racist?
Web Design
Your visitors want a deeply personalised website just for them
A personalised website is the key to increased sales conversion rates. Far from being freaky, deep personalisation is what people prefer.
Arouse your website visitors to get instant results
Arousing your website visitors by increasing their heart rate will make them depend more on subconscious decisions.
Does your website need a revamp?
A website revamp is needed more often than most of us realise. Not only will redesigning your site help visitors it will help you too.
The 7 Habits of Highly Effective Web Designers
The best web designers are those which adopt these seven ways of working
Does your website need colour pictures?
Colour pictures might seem obvious to use, but black and white can create a bigger picture
Five psychology tips for web design
Taking account of the psychology of web visitors is essential if you are to get the design of pages right and get your visitors to stay.
Make your website feel like home
Research shows that when people feel at home they are likely to buy more. Making your website appear like a shop could work against you.
Are you wasting time with responsive websites?
Responsive web design is necessary for mobile devices. But very little business activity happens on mobiles. You could be time wasting.
Should you avoid colour on a sales website?
If you are selling something, you want people to make an instant decision to buy. You don’t really want them to linger, to think about things. If they do that, they can dream up all sorts of objections and therefore decide not to buy. In effect you want to be …
You only need an average website
Human beings average things out when they look at them. We do not perceive the details, which means that much web design could be wasted.
Content is more important than style
Content of web pages is more important than their design. Research shows that content is what changes behaviour.
What side of a web page should you place pictures?
Web page placement of pictures can enhance your ability to get your message across. Picture position should match our concept of time.
You need to know the age of your website vistors
The age of your website visitors will influence the design of your pages. Older readers have different reading strategies than younger ones.