Psychology
Is your website racist?
Have you checked your website lately to see if you are being unconsciously racist?
11th June 2020
Category: Web Design
Psychology
Your visitors want a deeply personalised website just for them
A personalised website is the key to increased sales conversion rates. Far from being freaky, deep personalisation is what people prefer.
4th June 2019
Psychology
Arouse your website visitors to get instant results
Arousing your website visitors by increasing their heart rate will make them depend more on subconscious decisions.
26th October 2016
Web Design
Does your website need a revamp?
A website revamp is needed more often than most of us realise. Not only will redesigning your site help visitors it will help you too.
20th January 2016
Web Design
The 7 Habits of Highly Effective Web Designers
The best web designers are those which adopt these seven ways of working
21st August 2015
Web Design
Does your website need colour pictures?
Colour pictures might seem obvious to use, but black and white can create a bigger picture
18th March 2015
Psychology
Five psychology tips for web design
Taking account of the psychology of web visitors is essential if you are to get the design of pages right and get your visitors to stay.
4th December 2013
Online Business
Make your website feel like home
Research shows that when people feel at home they are likely to buy more. Making your website appear like a shop could work against you.
13th November 2013
Web Design
Are you wasting time with responsive websites?
Responsive web design is necessary for mobile devices. But very little business activity happens on mobiles. You could be time wasting.
23rd September 2013
Internet Marketing
Should you avoid colour on a sales website?
If you are selling something, you want people to make an instant decision to buy. You don’t really want them to linger, to think about things. If they do that, they can dream up all sorts of objections and therefore decide not to buy. In effect you want to be
8th August 2013
Psychology
You only need an average website
Human beings average things out when they look at them. We do not perceive the details, which means that much web design could be wasted.
27th June 2013
Content Marketing
Content is more important than style
Content of web pages is more important than their design. Research shows that content is what changes behaviour.
26th April 2013
Psychology
What side of a web page should you place pictures?
Web page placement of pictures can enhance your ability to get your message across. Picture position should match our concept of time.
7th March 2013
Psychology
Context is important online
People need context in order to understand what your web page is about
7th January 2013
Web Design
You need to know the age of your website vistors
The age of your website visitors will influence the design of your pages. Older readers have different reading strategies than younger ones.
28th November 2012
Psychology
Men and women see your website differently
Your website is actually seen differently by men and women, with women focusing more on colour differences.
4th September 2012
Internet Marketing
Website sales could be boosted by position of products
Online sales of products could be affected by the position on the page. You should put the most profitable items in the middle.
31st July 2012
Psychology
Take a rounded approach to website design
Websites often use boxes to show products or have square advert blocks. But research shows rounded corners lead to more sales.
26th July 2012