Big business fails the Internet test
Major brands are failing to keep up with modern communications and are largely ignoring their customers. This is certain to rebound on them.
Online Business
Watch out, watch out, there’s a hacker about
Hacking is on the increase and your site is vulnerable. You need to keep a constant watch on your web presence otherwise your business will suffer.
Women know less about politics than men – and that is important if you want to build a great web business
Women know less about politics than men, which provides an important lesson for website owners.
Get your customers to pay in advance, they will enjoy it
Get your customers to pay in advance. They will enjoy your products more this way.
5 ways to understand customer behaviour online
Five ways in which you can understand the online behaviour of your website customers. Tips on web psychology.
Find out how to sell more online – inside Click.ology
Click.ology: What Works in Online Shopping and How Your Business Can Use Consumer Psychology to Succeed.
Don’t believe everything you hear about the Internet
Internet facts might not be facts at all. Only testing in your specific circumstances will tell you what you need to do for your business online.
Why you need a woman to run your website
Women make better decisions than men because they take into account more variables and seek cooperation more than conflict. In the online collaborative world this will be an advantage.
The iPad generation is older than you think
Tablets like the iPads are being taken up in large numbers by older generations. That is changing the demographics of your website.
Women rule the Internet
Women are in charge of the Internet because they represent more of the actual usage of online services.
People love reading – so get writing…!
Written articles bring businesses more ROI than video or other forms of online content. Research shows that writing articles is the best web strategy.
Don’t delay – act today…! Web delays can cost
Delays in producing website can cost you lost of money. Thorntons lost nearly £1m as a result of website delays.
How to improve your website traffic
How to improve your website traffic suggests you need more people to visit your website. But why should they?
Website choices depend on similarities, not differences
Givig people a choice of products on your website works better if you make those things similar, not different
Trust is more important than reputation online
Trust in your business leads to more people recommending it than your overall reputation. Research confirms social recommendations are linked to trust.