Marketing targets cannot be missed
Targeting your online marketing efforts is vital. More than ever people respond negatively to marketing that is not precisely to their requirements.
Online Business
Good packaging is essential to sell more online
Packaging of items sold is more influential than retailers might think. New research shows that packaging trumps prior consumer decisions.
Customised websites do better online
Customisation of websites means that people stick around longer and like your company more.
Most Internet activity is non-human
Don’t believe everything you read in your analytics reports; most of those visits to your website are not from real people.
Information is essential to website success
When selling online, customers are looking for detailed information. They know what they want – they want you to tell them the details.
Get people to like you because you like them
Likes on the web are mostly one-way, which is not real liking. Liking happens when it is two-way. How much do you like your customers?
Do you need to change your website?
Website owners often want to change their websites, improving design and function. But do they need to? Research suggests leaving well alone might be a good option.
Why your website should not display prices
People pay more when they are asked to pay what they think an item is worth. They also pay more if they are paying for another customer.
Make your website feel like home
Research shows that when people feel at home they are likely to buy more. Making your website appear like a shop could work against you.
Should you just forget the Internet and go back in time?
Only 10% of Internet traffic is for “ordinary” websites. Almost all Internet traffic is now for entertainment. If you are not in the entertainment business why be online?
Tweet this: You don’t need profits to make money
The explosion in the price of Twitter since it launched on the stock exchange shows that you don’t need to be profitable to make money. You just need people to believe in you.
B2B companies are sending out the wrong messages
Research shows that the kind of messages which B2B companies focus on are NOT the ones that their customers are that concerned about.
Attitude is holding companies back from digital future
Attitude to digital is preventing existing businesses from taking advantage of what the Internet offers. Many businesses are failing to adapt simply because of mental attitudes to online.
The name of your industry frames expectations
How you label what your business does has a profound effect on what your customers and visitors think of you
How to ensure people remain loyal to your website
You need to make people loyal to your web business; there are too many distractions elsewhere and they can soon forget about you.