Online Business
Make your website feel like home
Research shows that when people feel at home they are likely to buy more. Making your website appear like a shop could work against you.
13th November 2013
Category: Online Business
Internet Marketing
Should you just forget the Internet and go back in time?
Only 10% of Internet traffic is for “ordinary” websites. Almost all Internet traffic is now for entertainment. If you are not in the entertainment business why be online?
12th November 2013
Online Business
Tweet this: You don’t need profits to make money
The explosion in the price of Twitter since it launched on the stock exchange shows that you don’t need to be profitable to make money. You just need people to believe in you.
8th November 2013
Online Business
B2B companies are sending out the wrong messages
Research shows that the kind of messages which B2B companies focus on are NOT the ones that their customers are that concerned about.
30th October 2013
Online Business
Attitude is holding companies back from digital future
Attitude to digital is preventing existing businesses from taking advantage of what the Internet offers. Many businesses are failing to adapt simply because of mental attitudes to online.
29th October 2013
Online Business
The name of your industry frames expectations
How you label what your business does has a profound effect on what your customers and visitors think of you
18th October 2013
Online Business
How to ensure people remain loyal to your website
You need to make people loyal to your web business; there are too many distractions elsewhere and they can soon forget about you.
14th October 2013
Online Business
Who will help your website the most?
What kind of people do you need to employ in order to boost your website?
10th October 2013
Future
What can YOU connect to the Internet?
This might come as a surprise, but there are a bunch of “Essex Girls” attached to the Internet via a special necklace. I kid you not. They are not, however, white-stiletto-wearing teenagers. Instead they are a herd of cows on an Essex farm. Around their necks they have a device
12th September 2013
Online Business
More evidence that print is preferred over digital
Print is not dead; indeed research shows that people prefer printed magazines to digital ones.
11th September 2013
7 Psychology Books Every Business Owner Should Read
There is a lot of psychology in business, so business owners ought to learn some..! These books provide the essentials.
5th September 2013
Online Business
Google failure shows how dependent you are
Google suffered a major outage leading to a massive drop in web activity. Almost everything we do these days depends on Google.
20th August 2013
Big business fails the Internet test
Major brands are failing to keep up with modern communications and are largely ignoring their customers. This is certain to rebound on them.
16th August 2013
Online Business
Watch out, watch out, there’s a hacker about
Hacking is on the increase and your site is vulnerable. You need to keep a constant watch on your web presence otherwise your business will suffer.
5th August 2013
Online Business
Women know less about politics than men – and that is important if you want to build a great web business
Women know less about politics than men, which provides an important lesson for website owners.
5th July 2013
Online Business
Get your customers to pay in advance, they will enjoy it
Get your customers to pay in advance. They will enjoy your products more this way.
18th June 2013
Online Business
5 ways to understand customer behaviour online
Five ways in which you can understand the online behaviour of your website customers. Tips on web psychology.
13th June 2013
Online Business
Find out how to sell more online – inside Click.ology
Click.ology: What Works in Online Shopping and How Your Business Can Use Consumer Psychology to Succeed.
21st May 2013