Content Marketing
Quality content should be central to your business
Quality content is fundamental to online success. New research shows it has been essential to the growth of Facebook, for instance.
7th April 2014
Category: Online Business
Online Business
Winning awards can work against your business
Winning awards can seem a good idea. But it opens up your business to a wider audience bringing negative reviews and word of mouth.
17th February 2014
Online Business
Customers like cool stuff – but not for long
Selling cool products sounds like a good idea. Except research shows the impact is short-lived . Coolness could reduce product sales, not increase them.
12th February 2014
Online Business
Five online safety tips for business
On Safer Internet Day, today, it is too easy to focus on what it means for children. Yet there are significant business risks online.
11th February 2014
Online Business
Stop specialising to get more business
You would have thought that being a specialist and focusing on one kind of work would bring you more business. However new research shows this can work against you.
5th February 2014
Online Business
Are You Facing A Digital Disadvantage?
Most businesses are failing to take advantage of the digital world. This is putting them at a huge disadvantage compared with companies that are focusing on digital.
3rd February 2014
Future
Is your business missing the most obvious technology?
Businesses are striving to use the most up-to-date technological advances. However, that strategy might be misplaced. The best technology for your business may be the human brain.
31st January 2014
Online Business
5 psychological ways to increase online business
You can increase your online business by tapping into psychological ways of connecting with your customers. Here are five ways you can use psychology to sell more.
30th January 2014
Online Business
Show prices online for long-term customer desire
The display of prices for products and services is a long-standing debate. Should you show them? Should you hide them? What colour should prices be displayed in? How big and what kind of type should you use? Gosh – there are so many questions for just one element of online
29th January 2014
Online Business
Are you giving up on web business before you begin?
The motivation to gain new online business might last only until you actually win a client. After that you might not be so motivated, new research implies.
23rd January 2014
Online Business
Marketing targets cannot be missed
Targeting your online marketing efforts is vital. More than ever people respond negatively to marketing that is not precisely to their requirements.
20th January 2014
Online Business
Good packaging is essential to sell more online
Packaging of items sold is more influential than retailers might think. New research shows that packaging trumps prior consumer decisions.
8th January 2014
Internet Marketing
Customised websites do better online
Customisation of websites means that people stick around longer and like your company more.
23rd December 2013
Online Business
Most Internet activity is non-human
Don’t believe everything you read in your analytics reports; most of those visits to your website are not from real people.
18th December 2013
Online Business
Information is essential to website success
When selling online, customers are looking for detailed information. They know what they want – they want you to tell them the details.
16th December 2013
Online Business
Get people to like you because you like them
Likes on the web are mostly one-way, which is not real liking. Liking happens when it is two-way. How much do you like your customers?
9th December 2013
Online Business
Do you need to change your website?
Website owners often want to change their websites, improving design and function. But do they need to? Research suggests leaving well alone might be a good option.
5th December 2013
Online Business
Why your website should not display prices
People pay more when they are asked to pay what they think an item is worth. They also pay more if they are paying for another customer.
27th November 2013