Online Business
Five ways to annoy your website visitors
Your website visitors will be quickly annoyed if you do the wrong things. Here are five key things to avoid.
26th August 2015
Category: Online Business
Online Business
What prevents you from understanding your customers?
Business owners fail to get to grips with understanding their customers. But what is the real issue in understanding your customers?
10th August 2015
Online Business
Is your website actually useful to people?
Usefulness of technology is our over-riding factor in helping us enjoy the experience of using it. If your website is not useful it won’t rate highly.
27th July 2015
Online Business
Why is a military bank the best website in the world?
A major survey has revealed that USAA tops the online customer experience league. But why?
15th July 2015
Online Business
Five ways to boost customer loyalty online
How can you increase customer loyalty simply by using your website? Follow these five tips to find out.
8th July 2015
Online Business
Five easy steps to more sales from your website
You can increase your online sales with five simple steps that focus on customer convenience and the ability to provide them with something they want in the way they want it.
12th June 2015
Online Business
How important is website interactivity?
Interactivity appears to increase the credibility of a website. Visitors are more likely to take action if your website is interactive.
11th June 2015
Online Business
Can you sell more online with real people?
Connecting web visitors with real sales people can boost your sales. People prefer to buy from other people, not websites.
3rd June 2015
Online Business
Why do people search for a business? So they can phone you
Phone calls to businesses are driven by search – mostly through mobile phones. That suggests your website should promote your phone number.
20th May 2015
Online Business
Customers do not “love” your brand
The notion that people can “love” a brand is nonsense. New research confirms adoration for brands is not love.
18th May 2015
Online Business
Want to make an impact with your business? Get on TV
The Internet might be central to your business, but TV is central to your customers. If you want to be noticed, get on TV
7th April 2015
Online Business
You are wasting your time with smartphone shoppers
Smartphone shoppers do a lot of browsing, but hardly buy anything
19th March 2015
Online Business
Businesses fail the business test
Businesses are still failing online to perform in the way their customers want
18th February 2015
Online Business
Most people decide to buy within 15 minutes
People who stay on your website for an hour are much more likely to buy from you.
19th December 2014
Online Business
You have no choice in business – focus on your website
Study shows that 55% of people do not buy from firms with weak web presence.
3rd December 2014
Online Business
How simple is your message? LinkedIn is too complex
Your message needs to be so simple people “get it” immediately. Research shows simplicity is linked to financial performance.
17th November 2014
Online Business
Trust is about experience, not social media
Banks suffer another loss of trust, but that’s because of our experience, not social media.
12th November 2014
Content Marketing
Get writing – people prefer articles
The main source of information in the B2B sector is articles. Other web content pales into insignificance.
28th October 2014