You need a wondering mind, not goals

A question is better than a target if you want to succeed online Barack Obama had a clear vision of his future apparently – as President of the United States of America. Similarly, the Olympic athlete Linford Christie had the single-minded goal of winning the 100m. And countless business students …

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Website visitors are less valuable than money

Would you rather have paying customers or visitors? Rupert Murdoch is unlikely to be crying himself to sleep at night. Indeed, I’m guessing he gets his rest quite easily at the moment. While the rest of the world debates the impact of the “Times Paywall”, Mr Murdoch is happily banking …

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Creativity is vital to your business

One set is much the same as another on TV; the Friday Night With Jonathan Ross set, will it be much different at ITV? TV Presenter Jonathan Ross must be laughing all the way to his bank; indeed he may even tell us on Twitter. Today, ITV has confirmed it …

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Online procrastination will not succeed

Frank Fenner is an eminent Australian scientist; he is not some “whacky weirdo”. He helped eradicate smallpox from the world and is a Fellow of the Royal Society – an accolade that is not won easily. So, we need to sit up and take notice when he says that “humans …

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Online is not always best

Rolf Harris is an extraordinary entertainer, but as anyone who was at Glastonbury yesterday will no doubt say, “you had to be there” to truly understand how this 80-year-old wowed the crowds last night. Even though you could have seen him on TV, caught up with his “Two Little Boys” …

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Website reviews might not help after all

Product reviews might only help sell if they all say the same thing The one thing that the England football team can be sure of is the fact that all the headlines in the British press say the same thing – “rubbish”. They are consistent in their view of the …

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Web could come to rescue of BP

BP Group Chief Executive Tony Hayward discusses the operation with a US Coast Guard – Picture reproduced with thanks © BP p.l.c. BP’s embattled CEO, Tony Hawyard is no doubt working hard to boost the company’s reputation following the oil crisis which started on 20th April 2010. Week after week …

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Depressed students reveal value of email

Students appear to be more depressed than we ever thought possible. A new study shows that around 15% of college students suffer from depression – significantly more than the 10% found in previous studies. But the “twist” in this new research is that the data was collected only via email. …

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Your customers will repeatedly buy the same product from you

Boyzone’s Ronan Keating could give you a lesson in selling more online products Boyzone’s cheating Ronan Keating has been in a bit of bother this weekend after his wife found text messages on his phone between her hubbie and his alleged mistress. But in spite of the negative headlines his …

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How to avoid the Tiger Woods effect online

We are more likely to support something when it has several positive associations than when it has just one Tiger Woods has announced he will be playing at The Open Championship at St Andrews in a couple of months time. That is a double edged sword for the Royal & …

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Coalitions are not just for politics

Deputy Prime Minister Nick Clegg and Prime Minister David Cameron seal their relationship in public as this still from the BBC News website shows The wedding guests were all arranged in the garden and then, as the sun shone and the birds sang, in walked the “happy couple”. Smiling, confident …

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Do not annoy your loyal website fans

Fans of the hit TV series Dr Who are annoyed; no, they are furious. For two days the most popular story on the BBC News website has been about the anger of Dr Who fans who were annoyed by an on-screen trail for a Graham Norton programme. Like many TV …

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