All across the UK people are becoming “snow heroes”. Stories of bravery and amazing support are filling our newspapers. Indeed the newspapers themselves are taking part in the snow hero lark. Politicians are not to be out-done of course, singing their praises for snow heroes. And websites are even making

Millions of people are trapped in their homes at the moment thanks to the ice and snow. We might all moan about the country grinding to a halt, but unlike Canada or Norway, which experiences worse than this every year, it surely is not worthwhile investing in the equipment and

Psychologists at Kansas State University have shown that if you look to the longer term future you tend to make more positive decisions. They looked at the example of healthcare decision-making and demonstrated that if people were able to look at a large, long-term reward, rather than short-term gain, they

Simon Cowell is, of course, the real winner of The X Factor in spite of the deserved win last night of 18-year-old Joe McElderry.  Even though Joe has been awarded a £1m prize contract, Simon Cowell’s company, Syco, is likely to make much, much more. Whatever you might think about Mr

Tiger Woods has a clear reputation problem at the moment – which will no doubt compound his personal, family issues. At the moment the world is full of rumour, allegation and speculation; none of it is known fact, largely because Tiger Woods appears poorly advised on what to do. He

Mentor was such a wise and trusted ancient Greek, that Odysseus put him in charge of his son when he had to go off to the Trojan War. It is from that – via a book written in 1699 – that we now end up with the process of “mentoring”

The current wave of email scams using Hotmail, Gmail and Yahoo! mail are down to two simple psychological factors. And one of these is so common, you are bound to “suffer” from it as well. And thanks to that, many people are innocently helping the scammers do their worst. Cybercriminals

Owners of small businesses have one thing in common – they are focused entirely on their business. It’s their “baby” and they nurture it, care for it and are keen to ensure it develops well – just like any good parent. But therein lies the problem for small business owners;

Advertising executives appear to be determined to prove that their industry really is worth it. Take a look at the latest whizzer idea from Eyeblaster – “dwell rates“. Apparently, we “dwell” on online advertising considerably more than we click through. According to the research, on average, we are 25 times

Google’s Chief Economist, Hal Varian, has put the proverbial cat amongst the pigeons this week by announcing that it doesn’t matter which position your AdWords advert turns up in – the conversion rate stays pretty much the same. In other words, all the effort to get the copy right, to