Category: Online Business

Online Business

You should avoid striving for Number One on search results

Do you really want to be Number One? Or is it more trouble than it is worth? World Champion gymnast, Beth Tweddle, won even more medals at the weekend and was celebrating her achievements on BBC Radio Five Live this morning. But in a revealing phrase she said it is

Online Business

Gordon’s gaffe unwittingly reveals why web businesses fail

Unless you’ve been on a trip to the Planet Zog in the last 24 hours you cannot have missed the own-goal scored by Gordon Brown as he was caught out calling a life-long Labour voter a “bigoted woman”. You cannot move for the coverage in the media – and at

Online Business

Do not annoy your loyal website fans

Fans of the hit TV series Dr Who are annoyed; no, they are furious. For two days the most popular story on the BBC News website has been about the anger of Dr Who fans who were annoyed by an on-screen trail for a Graham Norton programme. Like many TV

blank
Online Business

Future employees will expect your business to do even more online

There may be books on the shelf, but young people prefer online learning Students are flocking to new technology rather like a bunch of pigeons pouncing on peanuts in London’s Trafalgar Square. And that means there is going to be the need for wholesale change in the way your business

blank
Online Business

Two factors stop people engaging with your website

If you go to the polling station to cast your vote in a couple of weeks, the chances are that your next door neighbour won’t be doing the same. Around 40% of people don’t bother to vote in UK General Elections. Many people think they are registered to vote, when

blank
Online Business

Information is the key to unlocking your web business

Millions of website users found themselves disappointed yesterday when one of their favourite sites failed to work, simply because a cooling system went wrong at the server rendering the site useless. But the cooling failure made international headline news because the site in question was Wikipedia. Like it or loathe

blank
Online Business

Don’t copy other websites

Do you remember that child at school who would curl their arm around their work so there was no chance of copying what they were doing? They were really mean weren’t they? They wouldn’t even let you take their exercise books home so you could copy their brilliant work for

blank
Online Business

Princess Diana’s “drunk driver” story has implications for your website

New “evidence” has emerged this weekend which suggests that Princess Diana’s driver, Henri Paul, was not drunk at the time of her fatal accident. Well, at least that’s what the Daily Express says anyway. Apparently, he was “set up” by the French authorities in a botched bid to end her

blank
Online Business

Poor Bill Gates exposes league table nonsense

Shock horror..! Bill Gates is no longer the world’s richest individual. Instead, the Mexican telecomms supremo, Carlos Slim, has overtaken Bill to become the richest person on the planet, at least according to Forbes Magazine. He is half a billion dollars richer than Bill and is the first non-American to

blank
Online Business

Don’t try to grow your online business rapidly

Popstar Cheryl Cole has more in common with Toyota boss Akio Toyoda than she might think. Today, the 26-year-old X Factor judge revealed that her marriage to Chelsea footballer Ashley is on the rocks. At the same time, reports surfaced that the 53-year-old Toyota President admitted that safety problems within

blank
Online Business

Rubbish websites are hugely successful

The website of top author J. K. Rowling is “rubbish”; they are not my words, but those of Joanna Penn, the author and book marketing expert who said so in a recent podcast. In Joanna’s view, the Harry Potter millionaire’s website is not up to much. But, according to Joanna,

blank
Online Business

Why are you busy selling stuff online that people can buy anywhere?

What does Amazon sell? OK, books, DVDs, shoes – in fact almost anything. But everything they sell you can also buy down your local High Street. And that’s where most people go to get the stuff that Amazon sells. In spite of Amazon’s significant online success, they are a minnow

Apple’s iPad proves being number one is a waste of time

As predicted, Apple’s Steve Jobs yesterday proudly announced the company’s latest invention, the iPad. Whether or not you think this is a great idea, whether or not you want one and whether or not you think it’s going to be too expensive, there is little doubt that Apple will eventually

blank
Online Business

People won’t argue about your prices if they like you

Partners at Goldman Sachs are going to have to “make do” with just £1m for the past year. Their pay has been capped at this seven-figure sum, reducing their take-home income by almost two-thirds. That’s a big hit for a multi-millionaire. But compared with David Beckham, who’ll earn an estimated

blank
Online Business

Website analytics are confusing

People access your website through a variety of means. They might read your material directly on the site itself. Or they may get an RSS feed of your articles. Perhaps, they even receive your information via email. Your content might appear in other people’s sites who load up your RSS

blank
Online Business

Guess what….? We still need to talk to each other…!

Your mouth is a fantastic tool. It enables you to stay alive as it gets fuel and water inside you. Your mouth lets you breathe when your nose has given up. And it lets you kiss the ones you love, helping form a bond between you. Not only that, it

blank
Online Business

How to make sure your prices sound right

How do your prices sound to you? OK? When we read a price on a website, or in a brochure or magazine, your brain turns what it sees into sounds; it’s part of the way we read. You may well be “hearing” some of the words you are reading right

blank
Online Business

Why we need to re-think URL shortening

Everywhere you look these days online there are “shortened URLs“. This is when a long and complicated website address such as “https://www.grahamjones.co.uk/2009/blog/useful-tools/how-to-remember-everything-you-want-to-online.html” can become . There is a real need for such shortening services on the Internet because you might need to add a web site address to a Tweet