Category: Online Business

Can you trust anyone online?

Trust. It is fundamental to your private and your business life. Stop trusting your spouse and your marriage is doomed. Stop trusting your colleagues and your work-life is doomed. Stop trusting what you read online and…..? New research from the USA shows us that trust is in short supply these

BBC News
Online Business

Professional newsrooms hold the key to your website success

Here is the news: the BBC website is very popular; so too is the Daily Telegraph, CNN and The Sun. Indeed, all of the news organisations have thriving websites. In fact, The Guardian “newspaper” website is one of the most popular video watching sites in the world. Their “newspaper” newsroom

Who is to blame for your website problems?
Online Business

Who is to blame for your website problems?

Is it national “blame another country week”? I woke up this morning to the news that Google was blaming China for an issue with Gmail. The day before we had the Germans blaming the Spanish for an E.coli food poisoning outbreak. And, following the allegations that the UK Border Agency

Sepp Blatter
Online Business

How to prevent Twitter from leading you to prison

Sepp Blatter is coming in for a lot of online stick today. The much-criticised President of FIFA appears to be somewhat oblivious to the highly vocal complaints that international football is in crisis. Allegations of corruption are flying around and on Twitter, for instance, you’ll find plenty of people willing

Ryan Giggs
Online Business

Break the rules online and people will respect you

So, now you know – it was Ryan Giggs after all…! Oh – you already knew that. Drat! I thought I was giving you some “news”. If you have been using Twitter for the last couple of weeks you can’t have avoided the name of the footballer with the super-injunction

Mashable provides constant content
Online Business

How to succeed online the Mashable way

The twenty-five-year-old Scot, Pete Cashmore, is an Internet superstar; six years ago, aged just 19, he started a humble blog, Mashable, which is now one of the world’s most influential and most widely read websites. This weekend he entertained an exclusive audience of 300 people at Disneyland in Florida at

Have you really watched The Apprentice?
Internet Marketing

Fake web adverts make you believe lies

Lord Sugar is back on British TV screens tonight in the much-heralded return of “The Apprentice” – the programme which supposedly selects one of the best young business brains in the country. All across the UK tonight people will be glued to their TV sets to get their first glimpse

Plan to add content every day
Online Business

You need to update your website every day

Prince William saved a judge’s life last week in one of three mountain rescues he was involved in. Of course, you already knew he was back at work after his wedding. And you will have read that he and his new wife, the Duchess of Cambridge, are soon to set

Cheryl Cole and Simon Cowell
Online Business

Re-Tweeting is essential to your online brand

So, Cheryl Cole is to be a judge in the US version of X-Factor. Who would have guessed? Most of us probably. So how did she get the gig? Well, apart from knowing the right people – i.e. Simon Cowell – she was also a pretty obvious candidate. In the

Sometimes we do something even when there is nothing to do
Online Business

Your online activity is doing something doing nothing

Millions of Sony Playstation users are biting their nails this morning following further revelations that the company has been hacked and that personal user details have potentially been stolen. Meanwhile, millions more people are puzzled as to why anyone should want to break into a gaming system in the first

Sunny weather online makes us feel good
Online Business

Your online world is just like being there

Sunbathers were out in force in the UK this weekend as the schools finished for the Easter break and the sun shone brightly. The smell of newly mown grass filled the air and the slip-slap noise of sun-cream being applied could be heard up and down the country. Spring has

The Guardian Soulmates Relaunch did not please everyone
Online Business

How not to relaunch your website

One in three people online have used an online dating service at some stage in their life. Indeed, a study a couple of years back showed that online dating is much more successful in finding a partner than traditional forms of dating, such as meeting people in a bar. It

Web design is important but not that important
Online Business

Your customers might prefer it if you got rid of your website

When was the last time you lingered over a site that looked rubbish? Similarly, when was the last time you spent ages working your way through a beautifully designed website that was rather like a wallflower – looked pretty, but did nothing? Great design that looks good, but does nothing

Sometimes novices are better than experts
Internet Marketing

Encourage reviews from people who know nothing

Expert analysts are weighing-in with their criticisms of this week’s budget. They have crunched the numbers, run everything through Microsoft Excel and come up with the notion that the Budget has some problems. Well, blow me down! Who would have though it? Do you really need to be an expert

One penny saving in budget
Internet Marketing

Internet marketers make massive mistake

So, were you a winner or a loser in yesterday’s Budget? Chancellor George Osborne claimed to be delivering growth and jobs to the UK. Meanwhile, Labour Leader Ed Miliband said it was a “Del Boy” Budget. There was inevitably plenty of detail, but all the coverage was about a single

Will the Dalai Lama and Bill Gates encourage you to join Twitter?
Online Business

A thousand words is worth a picture

Bill Gates and the Dalai Lama have something in common – they both joined Twitter in the same year. But will seeing their picture here encourage you also to join? The chances are, it will not. Indeed, knowing that there are thousands of celebrities who are on Twitter is of

Help each other
Online Business

Be nice to your website visitors

Hello, how are you today? I hope you are feeling fine and that if you have friends or relatives in Japan  you are able to get some positive news. No doubt your thoughts are with everyone affected by this morning’s earthquake and subsequent tsunami. At times like this it is