Websites dominate for shoppers
Most people now start their purchasing online. Even if they buy offline, the majority of shopping begins online.
Online Business
Blog posts and articles about the digital business and its impact on psychology and human behaviour
Sainsbury’s results show how not to sell
Sainsbury’s results show drop in sales. Focusing on price is the problem.
Smartphones cause retail problems and opportunities
Smartphone users price compare within stores causing difficulties for bricks and mortar retailers. But smartphone users also love being approached on their device with coupons.
Shoppers force changes in online retail
Online retailers are being squeezed as shoppers focus their activity with fewer and fewer sites. Research shows that most online shopping is now done with fewer than five different websites.
Winning awards can work against your business
Winning awards can seem a good idea. But it opens up your business to a wider audience bringing negative reviews and word of mouth.
Customers like cool stuff – but not for long
Selling cool products sounds like a good idea. Except research shows the impact is short-lived . Coolness could reduce product sales, not increase them.
Five online safety tips for business
On Safer Internet Day, today, it is too easy to focus on what it means for children. Yet there are significant business risks online.
Stop specialising to get more business
You would have thought that being a specialist and focusing on one kind of work would bring you more business. However new research shows this can work against you.
Are You Facing A Digital Disadvantage?
Most businesses are failing to take advantage of the digital world. This is putting them at a huge disadvantage compared with companies that are focusing on digital.
Is your business missing the most obvious technology?
Businesses are striving to use the most up-to-date technological advances. However, that strategy might be misplaced. The best technology for your business may be the human brain.
5 psychological ways to increase online business
You can increase your online business by tapping into psychological ways of connecting with your customers. Here are five ways you can use psychology to sell more.
Show prices online for long-term customer desire
The display of prices for products and services is a long-standing debate. Should you show them? Should you hide them? What colour should prices be displayed in? How big and what kind of type should you use? Gosh – there are so many questions for just one element of online …
Are you giving up on web business before you begin?
The motivation to gain new online business might last only until you actually win a client. After that you might not be so motivated, new research implies.
How to sell a product – make it shiny…!
How to sell a product involves making people want it. This article looks at research explaining why products must be shiny to sell more.
Marketing targets cannot be missed
Targeting your online marketing efforts is vital. More than ever people respond negatively to marketing that is not precisely to their requirements.