Internet Marketing
Scarce products sell more in economic troubles
Scarce items are attractive. Restricting the numbers of items available leads to increased sales. This is even more vital in recessions.
17th April 2012
Category: Online Business
Online Business
Want to make money online? Think about the future, not the past
Thinking about the future will help you make money online than worrying about the past. Future thinking is associated with success.
6th April 2012
Online Business
Are you actually reducing your potential for online business?
The more you do with your website and mobile apps, the more you disadvantage some people. Don’t make your website too reliant on new tech.
4th April 2012
Online Business
Smelly study shows how to create a website
Web designers need to create the right online environment for getting visitors to do what they want them to do. A smelly train study shows what needs to be done.
30th March 2012
Online Business
Don’t make assumptions about your online audience
Online business owners often assume that different age groups use the Internet in different ways. But that assumption can be damaging.
27th March 2012
Online Business
Print this page if you want to remember it
We appear to remember less when we read it on screen if the context is not set properly. When we read things in print we tend to be able to remember them more easily.
15th March 2012
Online Business
Got a website or blog? Then behave like a publisher..!
Website owners are publishers – not marketers. Too many people think of websites as a marketing vehicle, yet in truth it is a publishing project.
13th March 2012
Subscription success for The Times shows us the way ahead – perhaps
It is over 18 months since The Times set up its paywall, requiring people to pay to read its online news, rather then get it free. At the time there was a huge controversy with many other newspapers crying it would never work. But the owner of The Times, Rupert
24th February 2012
Internet Marketing
How to beat Facebook
Facebook engages its visitors better than other websites according to a new study. But the research reveals how you can take on Facebook.
10th February 2012
Online Business
Online survey tool is not relevant to participation
Online survey tool choice may not be worth worrying about to gain maximum participation in surveys. Your reputation is more important.
9th February 2012
Online Business
How stupid can you be as a retailer?
Retailers are missing out on potential sales because they are not offering free, in-store Wi-Fi. People buy more if they get free Wi-Fi.
8th February 2012
Online Business
Stephen Hester cannot help it – you should blame his Mum and Dad
Stephen Hester, the embattled boss of the Royal Bank of Scotland, cannot help being the current most-disliked man in Britain. It is not his fault that his employers decided to pay him £1.2m a year. Neither is he to blame that they decided to give him a bonus worth almost
27th January 2012
Online Business
Is the social media world destroying our online business?
Social media importance is overplayed for local businesses according to new research. Furthermore, the internet itself appears to be seen as more important than it actually is in helping promote a business.
9th January 2012
Online Business
Five ways to prepare your website for 2012
So, it’s the time of year when you are picking the bones of the turkey, deciding what to buy with those gift tokens you were given and wondering how to fill your time between now and the New Year celebrations. Most of the business world is asleep, not back at
27th December 2011
Online Business
Do not make your customers think
One thing we know about the former North Korean leader Kim Jong-il is that he did not allow “his people” to think. They were extensively controlled – and still are with public wailing demanded by the military dictators. It shows that you can rule by fear. But it also shows
20th December 2011
General
Yet more evidence that you should not focus on internet success
Only last week I wrote about a brain study from Canada which showed we can achieve more success if we actually try to understand how other people failed. Now, another piece of research from the other side of the world confirms this as being a really good idea. Psychologists from
8th December 2011
Online Business
Why you should have a slow shopping cart
French President Nicolas Sarkozy is today urging German Chancellor Angela Merkel to quicken the pace on sorting out Europe’s financial muddle. However, it might be a good idea to go slow. Rushing and impatience for results do not appear to be great bedfellows for financial stability. New research shows that
5th December 2011
Online Business
Look at online companies that fail to help you succeed on the internet
London’s Mayor, Boris Johnson, was in Battersea the other day “bigging up” the redevelopment of Battersea Power Station, that iconic landmark which many people only know from the front cover of Pink Floyd‘s album, Animals. Sadly, rather unlike the long-running success of the rock group’s music, the plans for the
1st December 2011