Psychology
Selling products on social media is tougher than selling experiences
Social networks attract extroverts more than introverts. Research shows extroverts prefer to buy experiences rather than products.
5th April 2012
Category: Social
Social
Twitter impact is less significant than we think
The impact of Twitter is less significant than we think because most people who signed up for it don’t us it.
26th March 2012
Psychology
Social media profile pictures are more important than your text
Profile pictures on social media profiles are the main determinant of whether or not someone will follow you. Research shows that people judge you instantly from your profile picture.
7th March 2012
Daydreaming is good for your online business
Day dreaming is good for your business because it helps increase social skills, thereby making the use of things like Facebook and Twitter work better in your company.
5th March 2012
Social
Finally, Twitter CAN make a cup of tea…!
Twitter can do a lot of things – but now it can even make tea…! Poorly Coronation Street actress Julie Hesmondhalgh, who plays Hayley Cropper, who managed to haul herself from her sick-bed yesterday afternoon to walk the dog and pick up the kids obviously had to return to bed
21st February 2012
Politics
The Internet unites people separately
The dream of Sir Tim Berners-Lee is to have a World Wide Web that is “free and open” and which extends its “benefits to all people on the planet”. It is a dream which means everyone benefits from being connected, learning from each other and sharing in that new-found knowledge.
20th February 2012
Psychology
People are honest online – honestly..!
People are more honest online than they are in the real world. New research compares online profiles on LinkedIn with printed résumés.
17th February 2012
Internet Marketing
How to beat Facebook
Facebook engages its visitors better than other websites according to a new study. But the research reveals how you can take on Facebook.
10th February 2012
Social
Charles Dickens would have loved the Internet
Charles Dickens was born 200 years ahead of his time. Today the world celebrates his birth back in 1812 when the notion of the World Wide Web would have been science fiction. But had Dickens been around today there is little doubt he would have loved the Internet, would have
7th February 2012
Psychology
Social media is more problematic than cigarettes or alcohol
Social media can lead to significant urges to use it and new research says these can be more significant than the desire to smoke or drink. The urge to use media of all kinds is a real problem it seems.
6th February 2012
Social
Twitter users prefer information to being social
Twitter is a great social network – after all, you can have quick conversations with people, sharing your thoughts about a TV programme “live”, or commenting on a soccer player’s mishaps on the field with other Tweeters in the stadium. You can even tell people you are eating a cheese
3rd February 2012
Psychology
Don’t be too honest on Facebook
Facebook users are nothing if not honest. Several studies have shown that we are frequently more truthful online than we are in the flesh. Want to know the “real person” you meet? Take a look at what they say on Facebook and other social networks and you’ll glimpse parts of
1st February 2012
Psychology
Profile pictures online should be baby-faced
What is the first thing you look at when you land on someone’s social network profile page? When you look at an “About Us” web page, where do your eyes go? If you are like the bulk of Internet users you will focus your attention on the eyes of the
31st January 2012
Online Business
Stephen Hester cannot help it – you should blame his Mum and Dad
Stephen Hester, the embattled boss of the Royal Bank of Scotland, cannot help being the current most-disliked man in Britain. It is not his fault that his employers decided to pay him £1.2m a year. Neither is he to blame that they decided to give him a bonus worth almost
27th January 2012
Social
Twitter can manipulate your behaviour
Twitter is not necessarily doing what you think it does. Rather than being the place where you send out short messages to your friends and colleagues it may be the place where your behaviour is manipulated by software. Researchers in Boston, USA, have discovered that “Twitter bots” can change our
25th January 2012
Social
Social media is not the place for your brand – is it?
Brands hardly get mentioned on social media, so it seems as though it’s not a good place for business – until you realise that the positive mentions dramatically outweigh the negative ones
16th January 2012
Online Business
Is the social media world destroying our online business?
Social media importance is overplayed for local businesses according to new research. Furthermore, the internet itself appears to be seen as more important than it actually is in helping promote a business.
9th January 2012
Psychology
Babies can teach us how to use the internet
Protesters who tried to break into a corporate building in London today may have a point about the unfair distribution of wealth, but they are probably going about it the wrong way. Many people reckon the protesters should find something better to do, others call for harsher punishments for loutish
30th November 2011