Social
Twitter works best if you are already well-known
Twitter works brilliantly for people already well-known and for brands which are recognised offline first. Research shows how Tweeting really works.
10th January 2013
Category: Social
Online Business
The Tweeting Pope has a lesson for your business
The Pope is more popular than Justin Bieber on Twitter and this popularity has a lesson for anyone running an online business.
20th December 2012
Internet Marketing
Positive reviews must come first
Positive reviews continue to have an influence even if you subsequently get negative reviews. Positive reviews linger.
19th December 2012
Social
Now is the time to ditch some online friends
The number of connections you have in a social network is related to the prevailing economics.
17th December 2012
Psychology
Social networks lead to self-control issues – that’s good for business, but bad for individuals
Using social networks could lead you to spend too much money. Self control wanes immediately after spending time on social networks.
12th December 2012
Social
Fat children could teach you a thing or two about social media
Social media can be a significant force for good, especially if businesses integrate it into their daily routines
10th December 2012
Email
Email, Phone Call or Facebook? Which way should you communicate?
Email or Facebook or Phone Call – which is the best way to communicate with your clients and prospects? New research suggests an easy answer.
7th December 2012
Future
Even in another 20 years you’ll be texting
Text messaging is vital to business. Companies could use it more imaginatively to build customer relationships.
3rd December 2012
Social
If you think Twitter is social, think again
Tweeting can get you in trouble. Here is how to avoid ending up in court.
19th November 2012
Psychology
Sitting at your computer is not good for your brain
Social activity leads to specific anatomical changes in the brain. Sitting at your computer all day could be affecting your mental capabilities.
12th November 2012
Social
Social media will not change your customers
Some businesses launch head-first into social media activity expecting their customers to follow enthusiastically. But they do not; why?
19th October 2012
Social
Is Facebook slowly killing itself?
Changes at Facebook, including paid-for, promoted posts could mean that people no longer get what they want out of the social network
4th October 2012
You can forget social media if you want to make money online
Social media do not lead people to buy from you. Research shows that good old-fashioned marketing is responsible for most online purchasing.
26th September 2012
Facebook is useless for business – isn’t it?
Facebook is no good for business, so say many people. But why are they believed? Why does such a popular myth endure?
24th September 2012
Social
Is social media making companies any money?
Companies using social media fail to understand whether it generates any profits for them – a basic schoolboy business error
17th September 2012
Psychology
Social profile pictures must match what other people say about you
Your social profile pictures need to match what people say about you. Otherwise your are not attractive to visitors.
14th September 2012
Social
Time management for social networkers
Finding time to use several social networks can be a problem for many businesses. However, there is a way of ensuring you do find the time.
13th September 2012
Psychology
People know more than Google
Most of the Internet is actually hidden from Google and does not appear in their results. People can find it though.
5th September 2012