Social
Why CEOs must use social media
Staff are less likely to want to change unless the boss also changes. Research confirms that change happens when leaders inspire that change by doing it themselves.
10th January 2014
Category: Social
Social
Time to organise your social networks
People automatically ditch people from their social networks to maintain a standard number of contacts. Without editing your networks you could remove connections you want to keep.
7th January 2014
Social
Facebook could be outliving its usefulness for business
Facebook content is getting less attention that it once was. Even Facebook is admitting if you want business content to be found you have to advertise.
6th December 2013
Social
Why your website needs original pictures
Pictures are the most frequently shared content on social media, so it is worthwhile having great images on your website.
15th November 2013
Online Business
Tweet this: You don’t need profits to make money
The explosion in the price of Twitter since it launched on the stock exchange shows that you don’t need to be profitable to make money. You just need people to believe in you.
8th November 2013
Psychology
Facebook raises awareness and so could boost business
Facebook heightens psychological responses in the real world and could therefore make business encounters more positive.
4th November 2013
Social
How to make your website shareable
Sharing is all the rage online, but just how can you make your site shareable? This article explains how.
9th October 2013
Social
There is no point in Google +1 – or is there?
Google’s +1 system will not give you any search engine benefits. But it will give you human benefit as people share your content.
17th September 2013
Social
Facebook marketing is worse than old-fashioned mail
Statistics on Facebook marketing show it is achieving only very low rates of customer engagement for businesses. Don’t believe the hype.
23rd August 2013
Psychology
Facebook is bad for you – yet more evidence
Facebook is increasingly shown to have negative psychological effects. Now new evidence suggests it makes us feel less positive.
15th August 2013
Social
Sharing photos on Facebook can damage relationships
Sharing images on Facebook may be more damaging than you think. It can erode relationships, not enhance them.
9th August 2013
Psychology
Social networks could be the worst place to advertise
Social network advertising is popular, however research suggests it may work against advertisers due to psychological framing effects
24th June 2013
Psychology
Social pressure can change online behaviour
People do what other people do, so you can use social sites to create pressure to buy your products and services
20th June 2013
Psychology
Facebook is for older people
Facebook attracts older narcissists whereas Twitter attracts younger ones.
12th June 2013
Social
Get to know your customers first, connect with social networks second
Relationships are weakened by social media use in relationships that are new. But the same is not true for established relationships.
10th June 2013
Social
Facebook marketing depends on your offline presence
Facebook only seems to work for well-known businesses. This suggests that offline branding is important in online recognition.
29th May 2013
Social
We are at a social media tipping point online
Social media and social networking have now matured and people are now settling down to use what works. And that will surprise many people.
27th May 2013
Social
Follow fewer people on Twitter to have more impact
The friend paradox means that you are unlikely to spot significant things on Twitter, unless you follow fewer people.
8th May 2013