Google is forcing you to change your thinking
Google is introducing semantic search to its results pages. This means that the whole notion of keyword searching and SEO will disappear.
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How to leap ahead of the competition on Google
So, you have an extra day today because it is 29th February – a Leap Year. Brilliant. It means you can crack on with some work you wouldn’t otherwise have time for…! But what should you do? How can you maximise the value of these extra 24 hours? The answer …
Search behaviour is not what you have been told
Search engines tell us that only the first few results get clicked on. That is not true; people look through several pages of search results
Increase search accuracy by using longer words
Search engines can only present the right results for users if they do not use ambiguous words. Using longer words increases search accuracy.
Search engines are less valuable than we think
Every second of every minute of every hour of every day there are 23,148 searches on Google; that’s a whole lot of searching…! Search is one of the most popular online activities, making Google the “number one” website in terms of traffic, brand recognition and financial success. Whatever you spend …
Google changes signal the end of objective search
Google is changing – and for the worse. The company is focused on the ever burgeoning world of social. Currently it is exploiting its fifth attempt at a social networking system, Google Plus. Previous Google social networks, like Buzz and Wave have bit the dust. The company has high hopes for Plus – so much so that it has now started to use data from the social network to influence the search results it presents to you.
Google is forcing you to update your website more frequently
Being “number one” on a Google search results page is a much-wanted position for most businesses. Indeed, it has spawned a whole new industry – search engine optimization – and has led to hundreds of books on the topic, training courses, webinars and a seemingly endless array of blogs on …
Is Google having a panic attack…?
Google is a fine company – let’s get that straight at the beginning. They provide you and me with plenty of useful services. Even if you only use their search engine, can you imagine life without? We all depend on Google to a smaller or larger extent. And as a …
How to get millions of visitors to your website without paying a dime
X-Factor supremo Simon Cowell is fuming. Viewing figures for the prime-time show are down significantly compared with last year. But I suspect after making his views known via the front page of The Sun, the number of people watching will be back up this weekend. Millions of people who previously …
Focus on the bigger picture for internet success
Yesterday I was in Brighton at a family funeral; my Auntie Mary, who was only in her mid-60s, was told a couple of months ago that she had just six weeks to live. She was a wonderful woman and so it was no surprise that the church had just as …
Google makes another negative move – for your business and your children
Google has announced that it is “making search more secure”. What it is doing is ensuring that for all people who are logged into Google at the “dot com” site their searches will be encrypted. This, according to Google, is because search is “personal”. So, my first question is: what …
Google affects your memory
Rupert Murdoch faces the British Parliament today in a bid to save his reputation. But probably, some of his answers will be of the “I don’t remember” variety. Indeed, the police officers who were quizzed a week ago seemed to have several memory lapses. Amazing how your memory disappears just …
Do you link your website to the weather? You should…!
Kate Middleton must be hoping that the predictions are right; weather pundits reckon that next Friday will be bright and sunny for the Royal Wedding. Whoopee…! Indeed, almost every bit of media coverage now mentions the weather and the forecasters are being dragged into studios across the world to say …
Google changes its search methods so often businesses can’t keep up
Your website needs Google. True, you can get traffic using all sorts of other methods – like offline marketing, emails, links on other sites and so on – but Google does bring significant numbers of visitors to websites. The whole notion of “search engine optimisation” centres around getting your website …
Keywords matter more to people like you than Google
Chinese politicians outshone their British counterparts yesterday by focusing on the “aah” factor. While British trade ministers were busy talking about new business relationships between the UK and China and all the prosperity it will bring, the Chinese Vice Premier appealed to emotions rather than economic logic and promised Scotland …