Internet Psychologist
Bootiful Berrnard Matthews died yesterday having turned a simple £2.50 start-up “fund” into a multi-million pound empire. He was an astute businessman, turning down advice from so-called marketing experts who wanted his strapline to be about “tough birds”, inventing the “bootiful” line himself. It suggests that the Norfolk entrepreneur knew …
Gordon Brown has gone quiet on us, hasn’t he. One speech recently, but other than that, out the back he went. It’s almost as if he pretends we’re not here, we’ll go away. Indeed, while he was our unelected Prime Minister, he seemed to behave as though ignoring the financial …
Twitter Expert, Mark ShawPicture courtesy: www.markshaw.biz Mark Shaw is the UK’s leading expert on Twitter who has started to publish a “Hall of Shame” of companies who use Twitter badly. Many firms set up a Twitter account and then do nothing, leaving their brand to attract dust. Or they set …
Do you go down every aisle in the supermarket? If so you are more likely to gain web success. Supermarket shoppers fall into two distinct types – which one are you? One kind of shopper goes up and down every aisle, making sure they see everything so they don’t forget …
So, Ben Collins IS “The Stig”; which is very strange because my 10-year-old son has a T-shirt which says “My Dad is The Stig”. If you don’t know – “The Stig” is the mysterious test-driver on BBC TV’s “Top Gear”. He appears in all-white and has never removed his racing …
Fast food makes you think fast – so will fast websites I am writing this as fast as I can because I know you want to read it quickly. OK, old joke I know, but….there is a point. Honest. I have just primed your mind to think of speed and …
People would rather keep their cash to themselves Online shoppers don’t like paying for material they have previously had for nothing. And Internet users in the UK are the most miserly in the world. A new study shows that eight out of ten people would go elsewhere rather than pay …
The New Amazon Kindle DX When Jeff Bezos launched Amazon.co.uk on 15th October 1998 he was told it would never work, because people in Britain preferred to shop in “real bookshops”. Presumably, with Amazon just reporting quarterly income of almost $7bn, those critics are eating their proverbial hats. Online book …
Millions of people go shopping on their mobile, but most online businesses fail to meet their requirements How do you know if someone has an iPhone? Don’t worry they will tell you soon enough. Indeed, anyone with any kind of smartphone is likely to be rather public about their ownership …
Your business needs more people to buy rather than to visit your site Prime Minister David Cameron said last week that the UK budget deficit was worse than we thought. Then a week later the new “Fiscal Watchdog” downgraded the growth predictions for our economy. Now, today, we know that …
Would you like the Vuvuzela sent back…? (Picture courtesy: Flowcomm Television viewers the world over are almost united in wanting a single product returned, sent back to the manufacturers, never to be used again. It is, of course, the Vuvuzela, which is responsible for the constant droning racket at every …
Most shopping is done offline; shouldn’t your products and services be there…? Shoppers are spending more money than they did a year ago. Even though we’ve had the credit crunch, sales over the past year increased in value by almost 5%, in spite of only a 1.8% rise in volume. …
Outdoor advertising may as well be blank, for all the good it does for online firms Advertising executives are failing their customers it seems. New research shows that people want to find out more about the products and services being advertised, but those pesky ad designers are not helping them …
Online shoppers do not base their buying decisions on single factors, such as price or whether or not they like your web design. Instead, much research is showing that buyers are using what might be called an “holistic” approach. In other words they are taking into account a range of …
Shoppers are never the same; anyone involved in retail knows that everyone is different. What appeals to one person, does not attract another. What some people see as a bargain, others find too expensive. What some people buy every week, others only get occasionally. It never ceases to amaze shop …