Online Business
Find out how to sell more online – inside Click.ology
Click.ology: What Works in Online Shopping and How Your Business Can Use Consumer Psychology to Succeed.
21st May 2013
Category: Retail
Retail
Why the UK leads the way in online shopping
The reason people in the UK do so much Internet shopping is because UK retail is beset with poor service and high prices, unlike online
13th December 2012
Internet Marketing
How to increase impulse sales
Many online purchases happen at night, when you are not in the office, and on mobile devices. Are you geared up for that?
5th October 2012
Internet Marketing
Do not “bundle” your products
Product bundles are everywhere online. But research shows this devalues what you offer in the mind of the consumer.
16th March 2012
Online Business
How stupid can you be as a retailer?
Retailers are missing out on potential sales because they are not offering free, in-store Wi-Fi. People buy more if they get free Wi-Fi.
8th February 2012
Psychology
Retailers are bound to do better online
Retailers are predicting a bleak year ahead, with many already reporting a bad Christmas this year. Meanwhile, online stores have been breaking all records. On Boxing Day there were almost 100m visits to online shops with shoppers spending a total of 13 million hours browsing; this is a 20% increase
29th December 2011
Your online products need plenty of reviews
Harry Judd, the drummer from that popular beat combo McFly, is a brilliant dancer; we all know that because he won the TV contest, “Strictly Come Dancing” on Saturday night in front of a massive 12m viewers. Meanwhile, in other news, we all know that the French hate the English
19th December 2011
Online Business
Why you should have a slow shopping cart
French President Nicolas Sarkozy is today urging German Chancellor Angela Merkel to quicken the pace on sorting out Europe’s financial muddle. However, it might be a good idea to go slow. Rushing and impatience for results do not appear to be great bedfellows for financial stability. New research shows that
5th December 2011
Internet Marketing
People decide to buy sooner than you think
If you are a tennis fan yesterday afternoon’s final in the Wimbledon Championships was a thriller. Whether you wanted Nadal to win again or were cheering on the underdog Djokovic you had decided on your favourite long before the match. Indeed, you may never be able to put your finger
4th July 2011
Online Business
Your customers might prefer it if you got rid of your website
When was the last time you lingered over a site that looked rubbish? Similarly, when was the last time you spent ages working your way through a beautifully designed website that was rather like a wallflower – looked pretty, but did nothing? Great design that looks good, but does nothing
29th March 2011
Internet Marketing
Internet marketers make massive mistake
So, were you a winner or a loser in yesterday’s Budget? Chancellor George Osborne claimed to be delivering growth and jobs to the UK. Meanwhile, Labour Leader Ed Miliband said it was a “Del Boy” Budget. There was inevitably plenty of detail, but all the coverage was about a single
24th March 2011
Online Business
Boost your online business by avoiding stereotypes
Pen-pushing health and safety experts are being blamed for the latest “ban” to afflict children. In another example of “health and safety gone mad” children in in Oxfordshire are being banned from wearing goggles when swimming because there is the “danger” that these protective devices might snap onto a youngster’s
25th February 2011
Retail
Online retailers are fumbling in the dark
Bootiful Berrnard Matthews died yesterday having turned a simple £2.50 start-up “fund” into a multi-million pound empire. He was an astute businessman, turning down advice from so-called marketing experts who wanted his strapline to be about “tough birds”, inventing the “bootiful” line himself. It suggests that the Norfolk entrepreneur knew
26th November 2010
Retail
Retailers show their ostrich tendencies
Gordon Brown has gone quiet on us, hasn’t he. One speech recently, but other than that, out the back he went. It’s almost as if he pretends we’re not here, we’ll go away. Indeed, while he was our unelected Prime Minister, he seemed to behave as though ignoring the financial
1st October 2010
Retail
Twitter expert reveals dramatic change for future of business
Twitter Expert, Mark ShawPicture courtesy: www.markshaw.biz Mark Shaw is the UK’s leading expert on Twitter who has started to publish a “Hall of Shame” of companies who use Twitter badly. Many firms set up a Twitter account and then do nothing, leaving their brand to attract dust. Or they set
24th September 2010
Retail
Retailers are frightened of the internet
Do you go down every aisle in the supermarket? If so you are more likely to gain web success. Supermarket shoppers fall into two distinct types – which one are you? One kind of shopper goes up and down every aisle, making sure they see everything so they don’t forget
10th September 2010
The mystery of online shopping is nothing like The Stig
So, Ben Collins IS “The Stig”; which is very strange because my 10-year-old son has a T-shirt which says “My Dad is The Stig”. If you don’t know – “The Stig” is the mysterious test-driver on BBC TV’s “Top Gear”. He appears in all-white and has never removed his racing
3rd September 2010
Retail
Speedy websites are food for thought
Fast food makes you think fast – so will fast websites I am writing this as fast as I can because I know you want to read it quickly. OK, old joke I know, but….there is a point. Honest. I have just primed your mind to think of speed and
6th August 2010