Scarce products sell more in economic troubles
Scarce items are attractive. Restricting the numbers of items available leads to increased sales. This is even more vital in recessions.
Internet Marketing
Advertising on Google works offline too
Customers acquired through Google have a higher lifetime value than through other methods. Google advertising really pays off.
You want your customers to lie to you – really?
When customers lie to you they are more positive about the eventual outcome. So should you actively recruit customers who lie?
Do not “bundle” your products
Product bundles are everywhere online. But research shows this devalues what you offer in the mind of the consumer.
Do you suffer from website flu?
The way you present information on a website influences what people think. You need more bullet points.
The Web is Tangled by Deception
Deceptive advertisements are the most attractive ones to which we pay most attention. But they are also the fastest to be dismissed.
Fear is not a motivation to buy
Experts tell you to focus on the fear. But fear freezes people and stops them buying. Research shows you should focus on pleasure.
Online advertising is best if it is local not global
Advertising is rarely looked at or clicked on; indeed most people ignore it. But when it does work best is when it is local not global.
Traditional marketers want the good old days back
The sad death of Frank Carson, one of the UK’s best-loved comedians has brought about a wealth of tributes today from many people in the entertainment world. By all accounts not only was he a funny man, but a genuinely nice man. Indeed, he was so well thought-of that Pope …
Please sit back to read this! Distance affects your buying decisions
Sitting back further from the screen can help your potential customers make the right decision to buy from you. Physical distance changes buying decisions.
How to beat Facebook
Facebook engages its visitors better than other websites according to a new study. But the research reveals how you can take on Facebook.
Your Internet Marketing Could Be Boosted With A Cardboard Box
Internet marketers are nothing if not creative. There hardly seems to be a day that goes by without some new idea from an Internet Marketing brainbox. And each time you think there can’t be any new ideas to market your business online, along comes another creative thinker who has developed …
Vast amount of online data reduces marketing effectiveness
The extent of online data is huge; but internet marketing depends on data. Businesses are overwhelmed by data, thereby reducing their effectiveness on the web.
Online brands could actually be driving customers away
British TV presenter, Jeremy Clarkson has hit the headlines with his poorly-judged comments about public sector workers. Union leaders demanded an apology – and got one. Now the BBC has received almost as many complaints about Clarkson as they did about Jonathan Ross and Russell Brand – both of whom …
Novel way to understand your online customers
The Archbishop of Canterbury has added his voice to a growing campaign which is urging the Government to alter its plans on welfare reform. Behind their argument is the notion that the Government simply does not understand the plight of the millions of people trapped in relative poverty. We’ve heard …