Future
Company websites are history
Company websites are no getting less and less traffic as people look elsewhere for business information. Focusing on a corporate website is a waste of time for many businesses.
6th February 2014
Category: Internet Marketing
Internet Marketing
Superficial website rankings matter after all
Rankings in “top 10” listing might seem fake and not worth the bother, but it appears they do have an impact on customer perceptions. You need to be in appropriate lists.
17th January 2014
Internet Marketing
Knowledgeable websites sell more
Sites that demonstrate they are knowledgeable sell more than sites that focus merely on sales. This means having lots of content on your website which is not sales oriented.
6th January 2014
Internet Marketing
Customised websites do better online
Customisation of websites means that people stick around longer and like your company more.
23rd December 2013
Internet Marketing
Voucher codes are not worth the paper they are not printed on
Voucher codes only appear to work if there is instant gratification. Any delay in receiving discounted products makes people value them less.
28th November 2013
Internet Marketing
Internet marketing requires thorough testing
Internet marketing does not have an easy route; thorough planning and testing is required.
22nd November 2013
What is the best newsletter system?
Which if the various online newsletter systems is best? This article doesn’t review them but suggests an alternative way of assessing the e-newsletter systems.
21st November 2013
Internet Marketing
Pictures could REDUCE your online sales
Pictures can be glossed over preventing people from making purchasing decisions
20th November 2013
Internet Marketing
Should you just forget the Internet and go back in time?
Only 10% of Internet traffic is for “ordinary” websites. Almost all Internet traffic is now for entertainment. If you are not in the entertainment business why be online?
12th November 2013
Internet Marketing
Is niche marketing worthwhile?
Niche marketing could be focusing on the wrong thing. Customer personas could be much more valuable.
16th October 2013
Internet Marketing
Marketing to online crowds requires new approach
Crowds are more responsive to safety style messages than other marketing tactics, says new research.
27th September 2013
Free products are more valuable than discounts
Consumers value a free item more highly than a discounted item. So when you want to sell a high priced item add a freebie.
21st August 2013
Internet Marketing
Should you avoid colour on a sales website?
If you are selling something, you want people to make an instant decision to buy. You don’t really want them to linger, to think about things. If they do that, they can dream up all sorts of objections and therefore decide not to buy. In effect you want to be
8th August 2013
Internet Marketing
Electronic word of mouth depends on being old-school
Electronic word of mouth depends on who recommends you combined with you having a great website
1st August 2013
Internet Marketing
Your customers want to make choices
Giving customers a choice of products to buy makes it more likely they will purchase something
29th July 2013
Internet Marketing
Why Internet Marketers need to understand the parasympathetic nervous system
Internet marketers play mind tricks – or at least they like to think so. The problem is, they don’t always work. Take the “look at me on the beach” sales page. This shows the Internet marketer on a lounger with laptop in hand next to some story about the fact
17th July 2013
Internet Marketing
Advertisers have been making a fundamental mistake
Online adverisers try to tap into what we are currently interested in. Psychological research shows this is the wrong approach.
12th July 2013
Your online customers don’t set prices the same way as you
Internet shoppers take into account the total cost of an item, rather than just its benefits, research says
10th April 2013