Internet Psychologist
What makes the world go around? Yes, I know the answer is gravity, but I mean the human world. What makes everything “tick”? Consider, for a moment, the fact that we can fly anywhere we like these days. We can turn up at an airport, check in and be on …
This morning in the UK we hear that British Airways has sold its regional airline business, BA Connect, to its main domestic rival, FlyBe. The deal reportedly involves BA absorbing £150m of additional costs – in other words, BA is effectively paying FlyBe to take the ailing airline off its …
For Internet marketing, when you sell stuff online you are helping to solve someone’s problem. They may arrive at your site via a search engine, or they may have been given a recommendation. But the reason they come to your site is they believe that you can help them. If …
The other day I was speaking at an NRG meeting in London, UK. Afterwards one member of the audience came up to me and said that what I spoke about made sense for selling physical products but couldn’t possibly apply to selling services online. However, I disagreed. All our purchasing …
If you’re in the UK this summer and you have a day to invest, why not go to the Online Marketing Show? It’s taking place a the Business Design Centre in Islington, London and will include exhibits and speakers who specialise in Internet Marketing. For more information visit Online Marketing …
Today I’ve received yet more misleading information about SEO. The problem is, many people will be convinced by the promises of getting high search engine rankings. Let’s be clear about this. Google has some great advice to webmasters. That says, the best way to get the highest rankings is to …
I was at a seminar today run by NRG Networks where marketing expert Nigel Temple made the point that mackerel fishing involves using a line that has several hooks on it. If the mackerel doesn’t fancy the bait on one hook, he may have a greater attraction to the bait …
Something dramatic has happened to my web site’s listing within Google – and it’s not good. For the past umpteen years if you searched for “graham jones” this web site (www.grahamjones.co.uk) was always Number One on Google – both the .com and the .co.uk versions. Yesterday, www.grahamjones.co.uk completely disappeared from …
Day Job Killer has gone “live”. It’s a 69 page ebook that explains how to make money online using Google Adwords, amongst other techniques. It is solid stuff and worth buying as it is packed with good tips and hints on making money online. However, type “day job killer” into …
If you have a web site it needs to shout out loud to its visitors; it needs to say fairly quickly what the site is about and what people should do with it. The headlines on this page (hopefully…!) tell you quickly that this site is about online success. If …
There’s been a load of cheering recently for the success of online shopping. At Christmas, for instance, many High Street stores in the UK reported lower than usual sales with less footflow than the previous year. But their online counterparts reported record sales. So everyone was happy. What tosh. The …
Every day I meet people who want to make their fortune online. They all dream of earning money while they sleep. What they want is a “quick fix”; they want to make a large profit with very little input. “What’s the secret?” they ask me. “How do you earn money …
A new report on user generated video shows that almost half of all online video watched last year was provided by Internet users themselves. The report also predicts that this will rise to 55% by 2010. In other words, user generated content will dominate. However, for the online video sites …
New research has discovered that advertising gets more click throughs from smaller web sites with less traffic than big sites with millions of visitors. What does this tell me? It suggests that the lower traffic sites are more focused on specific niche topics that are relevant to fewer people. But …
Just a quick note to say that I’m featured in the UK’s “The Independent” daily newspaper. The article quotes me as saying that many Internet businesses fail because the people running them don’t plan properly.