Content Marketing
Small businesses confused by online marketing
Survey reveals contradictory ideas from small business owners who appear confused by internet marketing options.
14th January 2015
Category: Internet Marketing
Internet Marketing
Your website sharing statistics are fibbing
Most people do not share using social media. Almost all sharing online is via the “dark” web.
17th December 2014
Internet Marketing
Personalisation is not working
Personalisation only provides a return on investment if it is truly personal. First names are not enough. Deep personalisation is required.
11th December 2014
Internet Marketing
Online publishers told to STOP running adverts
Online advertising is not good for website owners. Research shows visitors have negative views of sites with annoying ads.
10th December 2014
Internet Marketing
Customers want to hear from you by email, not by phone
People are happy to hear from brands by email, but dislike offers of contact by phone. This suggests phones are strictly personal.
11th November 2014
Internet Marketing
What are the two top online methods for generating leads?
Generating sales leads is best done using offline methods, according to research. But there are two standout methods of online lead generation that work.
28th August 2014
Internet Marketing
Don’t be fooled by the trend for advertising
Major web companies are switching to advertising instead of subscription models. But that only works if you have hundreds of millions of users.
26th August 2014
Internet Marketing
Fast and fresh content is what websites visitors value most
Study reveals the top two requirements for your website Every week I sit in meetings with business owners who talk for ages about the design of their website. They are concerned about the colours, the typography and the overall look and feel. And every week in those meetings I say
1st August 2014
Content Marketing
Focus your website on who writes it not the content itself
Research shows that website visitors come back for the writers, not the content itself. You need star writers to get return visits.
13th June 2014
Internet Marketing
Advertisers lose trust as people age
Advertising is not trusted by most people and as people get older they learn to trust advertisers even less
28th May 2014
Internet Marketing
Sales from social media depend largely on time spent
Study shows that time spent on social media is related to sales. Most business are wasting their time on social media. You need to spend 40 hours a week.
27th May 2014
Internet Marketing
Nigel Farage teaches you how to do Internet Marketing
Nigel Farage of UKIP celebrates electoral victories demonstrating at the same time what politicians and online businesses fail to do well.
23rd May 2014
Internet Marketing
Online marketing brings businesses quality, but offline brings quantity
Offline marketing brings many more leads than online marketing, But the quality of leads generated online is superior, says new study.
21st May 2014
Internet Marketing
First impressions matter for brand loyalty
People make up their mind whether or not to stick with a brand from the first experience they have with the company
16th May 2014
Internet Marketing
Instant recognition leads to online success
Online success is linked to offline brand recognition which works best when it is a single word. Associate your business with one word.
8th May 2014
Blogging
Do you have a content marketing pathway?
Content marketing is only worthwhile if you have objectives and a means of achieving them. You need a content marketing pathway to do that.
2nd May 2014
Internet Marketing
How to stop people choosing low prices on a web page
When people are presented with price choices on a web page they may choose the low price. To increase your profits use these techniques to get higher priced selection by customers.
24th February 2014
Internet Marketing
Five failings of Internet Marketers
Internet marketers make some pretty dumb mistakes. Here are the top five failings and errors of Internet marketers.
21st February 2014