Are marketers making the best of behavioural research?
Marketers claim to use behavioural research to help them make decisions. But evidence suggests they are ignoring the psychology studies.
Internet Marketing
Do your product pages really need pictures?
Visualisation rather than visuals appear to work better if you want people to focus on something
Traditional public relations is better than online activity
Traditional print public relations more trusted than online activity and advertising. Want to boost your online business? Use traditional PR
Small businesses confused by online marketing
Survey reveals contradictory ideas from small business owners who appear confused by internet marketing options.
Your website sharing statistics are fibbing
Most people do not share using social media. Almost all sharing online is via the “dark” web.
Personalisation is not working
Personalisation only provides a return on investment if it is truly personal. First names are not enough. Deep personalisation is required.
Online publishers told to STOP running adverts
Online advertising is not good for website owners. Research shows visitors have negative views of sites with annoying ads.
Customers want to hear from you by email, not by phone
People are happy to hear from brands by email, but dislike offers of contact by phone. This suggests phones are strictly personal.
What are the two top online methods for generating leads?
Generating sales leads is best done using offline methods, according to research. But there are two standout methods of online lead generation that work.
Don’t be fooled by the trend for advertising
Major web companies are switching to advertising instead of subscription models. But that only works if you have hundreds of millions of users.
Fast and fresh content is what websites visitors value most
Study reveals the top two requirements for your website Every week I sit in meetings with business owners who talk for ages about the design of their website. They are concerned about the colours, the typography and the overall look and feel. And every week in those meetings I say …
Focus your website on who writes it not the content itself
Research shows that website visitors come back for the writers, not the content itself. You need star writers to get return visits.
Advertisers lose trust as people age
Advertising is not trusted by most people and as people get older they learn to trust advertisers even less
Sales from social media depend largely on time spent
Study shows that time spent on social media is related to sales. Most business are wasting their time on social media. You need to spend 40 hours a week.
Nigel Farage teaches you how to do Internet Marketing
Nigel Farage of UKIP celebrates electoral victories demonstrating at the same time what politicians and online businesses fail to do well.