Internet Psychologist
Scientists have been searching for a replacement for electricity for years. Now, two teams of researchers have come up with working prototypes that will spell the end for mains electricity and batteries. One set of scientists have made a small device to replace batteries while another group has come up …
Mobile phone users are split between those who use text messaging (SMS) and those who find it too fiddly. Similarly, online, people are split between those who love email and those who prefer instant messaging services. Increasingly, younger people appear to prefer the speed of SMS and instant messaging over …
Wherever you look for information on marketing your business online you’ll find advice suggesting that you should target a specific sector. One report out this week shows that it is women you should be aiming at. Another study points you towards so-called “silver surfers”. Yet another report suggests it’s teenagers …
Owners of online businesses are spending more cash on “Search Engine Optimization” (SEO) than ever. Indeed, a search for the term will find you nearly 10m pages indexed on Google, indicating what a big topic this subject has become. You can buy several programs and services which help you optimize …
Terrorists clearly use the Internet to set up their atrocities. No doubt the latest critical threat alert in the UK has been informed by research conducted by the security services online. They will have found evidence of terrorist activity in forums, emails and in increased readership of sites that detail …
Women prefer web sites to help advise them in making purchasing decisions. New research shows that over half of women will take the advice of a web site over the information provided by friends or family. In the past people generally took the advice of friends, family and colleagues first, …
Gordon Brown becomes the Prime Minister of the UK today. In a much heralded move, after ten years as Chancellor of the Exchequer, he gets the job he really wanted in the first place – the boss. How Dr Brown achieved this is a tale that anyone marketing on the …
Gordon Brown plans to “revolutionise” the British education system. According to his Mansion House speech last night when he becomes Prime Minister he wants a world class education system. At least that’s what he told us. However, he is either missing the point, doesn’t understand what is happening in the …
Marketers are still not exploiting the potential of the Internet. In spite of record numbers of people coming online, even though there is more money being spent on the Internet than ever before and although entrepreneurs are targeting the web first, traditional marketers are still reluctant to use the Internet. …
Environmentalists are enjoying success at the moment. After several decades of campaigning, environmental issues are now mainstream and at the top of the agenda for many politicians and business people. Indeed, only yesterday Google announced it was “going green”. Human beings have a tendency to get “swept along”; we have …
Internet marketers could learn a thing or two from Starbucks. Instead of setting up “just another” coffee shop, Starbucks decided to be different. Rather than do what everyone else was doing it opted for a psychological approach. What they wanted was to make people addicted to Starbucks, not necessarily to …
Internet marketers are keen on establishing online brands. Some of them spend a great deal of time, money and effort in building their “mission control” web sites which are central to their brand. However, results from a survey of 115,000 people (an impressive number) suggests that this strategy could be …
Business executives speak a different language to the rest of the world. Indeed, in recent years there has been a whole new development of words that sound highly impressive but actually say nothing. You can be in an business meeting these days where heads nod sagely as people talk about …
Television viewers in the UK may have noticed something strange last night. One of the most popular television programmes for the past 25 years is clearly becoming much less important to the nation. The programme is the weekly chat show “Parkinson”, hosted by Michael Parkinson. In a much publicised move …
Sofia Rubenstein is a 17-year-old high school student in Washington DC who is in a lot of trouble. She is having to work unpaid in her father’s store to pay off the $1,100 bill she ran up by texting her friends on her mobile phone. During one month she sent …