Internet Psychologist
New research using eye tracking tests has shown that people trust Google almost instinctively. The study, published in the Journal of Computer Mediated Communications, shows that people believe Google’s ranking of web sites to be correct – even when the description of that web site clearly shows it is not …
Online advertisers are still trying to get to grips with “pay per click” advertising, such as Google AdWords. Considerable numbers of people spend large amounts of money on pay per click advertising with little if any return. The auction model for things like Google AdWords is complex and requires considerable …
New research on the success of an Adidas ITV advert shows us an important psychological factor which will increase the success of any web site. The research looked at the follow-up viewers took following an interactive advert for Adidas. The advert achieved only a small click through rate of 1.38%, …
People aged over 65 spend more time online than any other age group. According to the latest report from Ofcom, those aged over 65 spend a staggering 42 hours per week online. At the other end of the age range, children are also spending more time online, amazingly giving up …
Eight out of ten house hunters in the UK start their search for their new home online. Yet the Internet represents only 4% of all house sales. This amazing pairing of bits of data was provided this morning in the BBC Radio Five Live programme, Wake Up To Money. What …
Internet business owners rightly want to know how well their web site is performing. Thankfully virtually every web site hosting package these days comes with statistics. However, these statistics are often misleading. Hits, for example, tells you nothing. You can still see some web site owners with little badges claiming …
Internet business owners often wait until they have produced their finished product before they start selling it. But creating expectation for your product can lead to significant sales once you do launch. The latest example of this is the Apple iPhone. Steve Jobs announced the iPhone on 9th January 2007, …
Social networking is all the rage; everywhere you look someone is joining a social network or creating a new one. Every day, for instance, 100,000 people join Facebook. Type in “build your own social network” into Google and you find over 150,000 results. But there’s a big problem with social …
Advertisers often bemoan the fact that it is difficult to know how well your advertising works. Indeed, TV advertisers have few tools available to calculate whether or not their campaigns are effective. Newspapers advertisers and online adverts can carry codes that make it easier to check whether the advert is …
Internet marketing experts abound on the web. Everywhere you look there is plenty of advice. Indeed, much of the money made online is on products telling you how to make money online. One of the reasons this happens is that businesses wishing to increase their online revenues buy a product, …
Anyone reading your web site wants to believe that they have connected with the “experts”. They want to be reassured they are dealing with people who really know their stuff and that they are not in touch with some fake. For this reason you need to establish your expertise in …
Home owners will soon be connecting all sorts of household objects to the Internet thanks to a decision by regulators. The decision means that manufacturers will be able to add wireless connectivity to without needing any special license. Licensing adds to the cost of manufacture, so the lack of this …
Online shoppers should be writing much of your web site. That’s a clear conclusion from a new study of Internet retailers by the Internet marketing consultancy, e-consultancy. Their study, done in conjunction with the social commerce organisation Bazaar Voice, shows that the presence of customer reviews of your products and …
Let’s not beat about the bush here – the House of Lords report on Internet crime includes a lot of nonsense. Once again, parliament has shown it largely fails to understand what the Internet is, how it works and what we do with it. Here are some gems from the …
Researchers in Amsterdam have discovered something interesting about teenagers online, which almost certainly applies to grown ups as well. The study shows that unlike media speculation that children are busy online contacting strangers, most of them actually only use the Internet to keep in touch with people they already know. …