Internet Psychologist
Internet marketers need to be wordsmiths; yet the vast majority of them appear to be focused on products and sales and technology. However, people engage online with the words they read. Even video content is driven by words in links, the words we use to recommend a video to our …
Customers at the Northern Rock bank are in a state of panic, that’s clear. So much so that the Chancellor of the Exchequer, Alastair Darling, has guaranteed the money for all customers of the troubled bank. However, what’s interesting is what has been happening online. In the past 24 hours, …
Criminals are gaining big bucks online, according to a new report from Symantec, the computer security firm. However, the publication of this study is an interesting look at how a big business uses the Internet – and clearly fails to understand how people behave online. The report is to be …
Thousands of visitors went to the annual Berkshire Show today. It was packed with people – many of whom were spending money at the 600 shops or the hundreds of exhibition stands. Equally, thousands of people bought food and drink to keep them fuelled for the miles of walking they …
Customers of the Northern Rock bank in the UK are being urged to calm down. Yesterday the nation was swept with mass panic as customers flocked to the bank’s branches to withdraw their savings. Queues were seen stretching round the block and branches had to remain open until late at …
Pensioners David and Jean Davidson have been living in a Travelodge in the UK for the past 22 years. They went to a Travelodge back in 1985 and liked it so much, they have never left. Amazing. However, consider this – it only costs them £90 a week and that …
Every day, hundreds of people set up their online business sure in the knowledge that making money online is straightforward. They read tales of people making millions within a week. They get CD packages explaining how to “make money while you sleep”. And they download dozens of PDF ebooks at …
Your web site is a publication. Every business web site is a publication – even the giant catalogues that are Google or Amazon are publications. Several years ago I did some consultancy work with a giant international chemical company. We analysed what kind of business they were in and guess …
Two year old children are more socially aware and adept than adult apes. That’s the conclusion of new research that has for the first time compared apes and human children on the same social task. The study shows that we are much more social than our biological cousins, who are …
Your friends on social networks are hypocrites. Bit of a shock that isn’t it? After all they are your friends and you trust them. However, new research on “moral hypocrisy” suggests they might not be exactly as they seem. The study used a traditional technique of allowing a individuals to …
What an amazing bunch of people Internet marketers are. You would think that businesses who use the Internet to market their products would be using a whole host of online resources. But you would be wrong. Shocked and amazed – that’s what you will be when you take a look …
Researchers at IBM have managed to crack a conundrum which means microchips could dramatically fall in size. They are predicting that data could be stored at the atomic level, meaning processors could fall to the size of a particle of dust. Not only does this mean you could store the …
Readers of the latest Web User magazine might be a bit worried if they are business owners trying to make the best of what the Internet has to offer. According to a study reported in Web User, Internet users favour online-only brands over and above those shops that have a …
One of the world’s largest banks, HSBC, has caved in to a pressure group organised on Facebook. The group called “Stop the great HSBC Graduate rip off” has attracted nearly 6,000 members on Facebook. The group was set up to campaign against the fact that students who recently graduated were …
Employers are increasingly deciding to ban social networking sites like Facebook. Kent County Council, for instance, this week slapped a ban on using Facebook in the office. Now the TUC has joined the debate by suggesting that employers should have a policy in place about the use of social networking …