Content Marketing
People love reading – so get writing…!
Written articles bring businesses more ROI than video or other forms of online content. Research shows that writing articles is the best web strategy.
6th March 2013
Category: Content Marketing
Content Marketing
Creating Web Content in Five Steps
Creating Web Content – management of your time and your planning process is essential. This article shows you how to succeed in creating web content.
12th February 2013
Content Marketing
The Five Cs of Great Web Content
Web content needs to satisfy four specific areas if it is to grab in the interest of readers. These are the Five Cs of Great Web Content.
9th January 2013
Content Marketing
Content curation reduces information overload
Content curation is the next big thing online. You can make your mark by being a content curator.
16th July 2012
Free content curation tools
Free content curation tools are widely available, but which ones do the experts in curating content think are the best?
16th July 2012
30th March 2011
Content Marketing
Local content will increase your website traffic
Your website readers are loyal to their locality. Provide them with something that’s relevent to their part of the world and they will lap it up. New research from communications experts at the University of Missouri shows that when we read something that is truly local, our brain commits more
27th August 2009
Content Marketing
Twitter set to replace Google for content search
Twitter could replace Google as a place to go to find useful content. New analysis from Hitwise Intelligence shows a remarkable difference in how people use these two services. It seems that around one in three searches on Google are for transactional sites – we are frequently looking to buy
25th June 2009
User generated content set to take on huge importance
We already know that many Internet users contribute content to the web. Take YouTube, for instance, which reportedly has around 15 hours of video uploaded to it every minute…! Not all of that video is professionally produced, business material. Most is what we’d call “user generated content”. Already, just over
28th January 2009
$15m blog sale shows importance of content
A “one-man-band” blog has just been sold for a total of $15m. That’s right – a work-at-home blogger has been paid a whopping multimillion pound sum for his blog. Bankaholic – a blog about what banks are offering – has earned an up-front payment of $12.4m for the blog, with
3rd October 2008
Content Marketing
Unique content is vital on your web site
Marketing experts are constantly banging on about our “USP” – our unique selling proposition; for anyone to be interested in us we need to be different. Online, uniqueness is even more important. There are just too many place to go, sites to visit and people to contact who all do
16th June 2008
Record breaking book shows content is easy to produce
How long does it take to write a book? Months, years? How about hours? Creativity expert, Ayd Instone, recently wrote, designed and had on sale his latest book inside four hours. “RAW questions for creative thinking” will take you longer to read than Ayd took to put the whole thing
7th November 2007
How to use blogs as content management tools
Bloggers are only using half the power of blogging software – if that. The vast majority of people writing blogs are simply typing up their latest musings and adding them to a blog that is not even part of their main web site. Indeed, the vast majority of blogs do
12th June 2007
How can you make money from user generated content?
A new report on user generated video shows that almost half of all online video watched last year was provided by Internet users themselves. The report also predicts that this will rise to 55% by 2010. In other words, user generated content will dominate. However, for the online video sites
19th January 2007
User generated content – it really, really is important
You will have read a few times in this web site that user-generated content, in my view, is an essential component of a good web site. (You can add your comments below if you disagree..!) However, it’s not just me bleating on about this. Every year, Time Magazine announces its
17th December 2006
More evidence on value of user-generated content
As if the power of Google, MySpace and other big players isn’t enough to convince you of the need for user-generated content, consider a report in this week’s New Media Age magazine. A report on page 6 is headlined News International seeks user content for new free-paper site. The story
21st November 2006
The Future of the Internet is in User-Generated Content
If your web site doesn’t include the option for user-generated content, the chances are it won’t be the kind of web site that is required in the near future. Up until recently the web was one-way – someone published a web site and someone else read it. Now, new technologies
14th November 2006