Blogging
Is the media being strangled by content?
The more content that is produced by companies the less they will want to engage with traditional media.
9th March 2015
Category: Content Marketing
Content Marketing
Small businesses confused by online marketing
Survey reveals contradictory ideas from small business owners who appear confused by internet marketing options.
14th January 2015
Blogging
Content marketing should be central to your website
Website visitors are increasingly looking for good content. Blogs, stories, articles and so on are vital to your web success.
8th January 2015
Content Marketing
Get writing – people prefer articles
The main source of information in the B2B sector is articles. Other web content pales into insignificance.
28th October 2014
Content Marketing
Focus your website on who writes it not the content itself
Research shows that website visitors come back for the writers, not the content itself. You need star writers to get return visits.
13th June 2014
Content Marketing
You need to add your content at the weekend – whoops…!
Blogging at the weekends could be beneficial if you want more people to share your content on social networks.
7th May 2014
Blogging
Do you have a content marketing pathway?
Content marketing is only worthwhile if you have objectives and a means of achieving them. You need a content marketing pathway to do that.
2nd May 2014
Content Marketing
Quality content should be central to your business
Quality content is fundamental to online success. New research shows it has been essential to the growth of Facebook, for instance.
7th April 2014
Content Marketing
Do not tell me you cannot produce enough content..!
Content marketing is essential online but many people say they cannot produce enough of it. These are the same people who manage to write thousands of words every day…!
5th March 2014
Content marketers miss the point
Content marketers appear to think that the word content is equivalent to the word article. It is not, there is so much more to content than articles.
26th November 2013
Content Marketing
How long is too long for content?
How long should content be – especially in the business to business world? The answer is not as simple as it seems.
11th November 2013
Content Marketing
Can you suffer from content burnout?
The constant demand for fresh online content can bring human problems in terms of burnout and stress, which in turn actually reduce online productivity.
23rd October 2013
Content Marketing
Other people hold the clues to your content
Other people can often see what your business needs to write about better than you
8th October 2013
Content Marketing
You have more content than you think
Producing more and more content is a real problem for many people. But you have much more content than you think you have.
19th September 2013
Blogging
Forget the keyboard – handwrite your web content
Handwriting engages parts of the brain not used when we type on a keyboard. For better web content, start with handwriting
29th August 2013
Content Marketing
Content is more important than style
Content of web pages is more important than their design. Research shows that content is what changes behaviour.
26th April 2013
Content Marketing
People want real web content
There is plenty of web content you can copy. But research shows people prefer originality over availability.
20th March 2013
Content Marketing
Microsoft study reveals content confusion
Microsoft study on content multitasking reveals a problem caused by the Internet. We cannot multitask.
15th March 2013