Leaders of corporate businesses still do not understand blogging. That’s the conclusion you can draw from a recent study of CEOs. The study reveals that half of the CEOs do not think that blogging is a good way of communicating with customers. Err…what? These leaders of top businesses reckon that

Should I start a blog? What should I blog about? How often should I blog? These are all questions people ask about blogging. But they are the wrong questions. These kind of questions focus the individual’s mind on process, rather than outcome. Better questions are: What do people want to

The world has just celebrated ten years of blogging. That’s right, blogging started back in 1997 and since that time over 70 million blogs have been produced with 120,000 starting each day. Yet, the vast majority of web site owners and online businesses have yet to start a blog. What’s

Bloggers often get stuck. They face a blank screen, not knowing what to write. So they go off for a coffee and return to their computer only to find that the blank screen is still there – no magic has typed in some words while they were at the coffee

Business people spend millions – no billions – on advertising and promotions each year. For years though, no-one has been sure of the true impact of the advertising. For instance, someone who advertises on TV has no real way of measuring its impact on sales. There is that famous line

Blogging can contribute a great deal to your web site. But if you don’t back up your blog and your blog server breaks down, there’s a chance you will lose everything. Even if you only write around 150 words a day, that would be 55,000 words over the year. If

Bloggers are rare. Strange as it may seem with millions of blogs being posted every day, blogging is a minority activity. Yet as anyone who knows anything about Search Engine Optimisation will tell you, blogging is a sure-fire way to get attention. So it’s a surprise that so few businesses

Web site owners complain constantly that they don’t get enough traffic. Indeed, if you don’t receive sufficient visitors to your web site, you won’t sell anything. And if your web site is designed simply to build your reputation, you won’t get far if you don’t have many people reading what

Bloggers the world over are trying to cash in on blogging. They want to “monetize” their blogs with advertising or affiliate products so they can sit back and see the cash roll in. However, few bloggers are actually earning serious cash from their endeavours. One of the reasons for this

Bloggers tend to use blogging technology in one way – to write down their thoughts, ideas and information in an accessible format. However, blogging technology provides your business with so much more that it seems a shame to waste its capabilities. So here are five alternative suggestions for the ways

Marketing expert Nigel Temple asked recently on the business networking site Ecademy when was the best time to write a blog entry. Is it at the weekend, on a Monday morning, or just when the muse strikes you? The answer to this is – don’t worry about it…! Just keep

Parents know that children often say something that is obvious; they are also remarkably inventive and come up with fresh ideas without every seeing any negatives. Yesterday, my son Elliot and I were watching the news on the TV when the newsreader looked down at her laptop computer. “That’s silly,”

It’s all over; blogging is in it’s dying moments – or so it would seem if you believe all the tosh that is being spouted in newspapers, magazines and online. In the past week or so I’ve read a whole load of drivel saying that blogging is ending, that blogs

Every day around 120,000 new blogs are created. There are now an estimated 75 million blogs available. Many of these are what are called “spam blogs” – these are blogs automatically created by software which have little if any content, but are stuffed with adverts. People arrive on these blogs,