By James Dureno Paid search advertising can prove effective in drawing the relevant amount of traffic to your organization, however small businesses make mistakes that cost them their campaigns going in the wrong direction. In a successful paid search advertising campaign advertisers use Google Adwords and Facebook Ads also specifying
A company has started the new year with shady Google AdWords ads. Fortunately, Google has pulled the ad in the meantime. Is this ad a sign of the shady advertising methods that we have to expect in 2012? What exactly happened? A blogger discovered that a company run a Google
This year, we published many articles that help you to get better results for your website. In this issue, you have a quick overview of the 2011 articles, sorted by category: Google ranking algorithm insights, tips and tricks, link building, Google’s +1 button and Google algorithm updates. Google ranking algorithm
Last week, a new patent application was published that shows how Google might evaluate references on the Internet. The more Google trusts a source, the higher the influence of the reference. You might want to take another look at your links and Google’s +1 button. What is a reference? There
Google’s front page is the “holy grail” which many businesses seek. Getting a front page listing on Google is a mark of success for many firms and the whole sector of “search engine optimisation” helps feed that insatiable hunger. Yet getting on to the front page is easy. All you
Matt Cutts, the head of Google’s web spam team, announced at the PubCon conference that ad heavy websites might be penalized in the near future. What exactly are ad heavy websites and is your own website at risk? What did Matt Cutts say at the conference? Matt Cutts said that
Since Google’s latest ranking algorithm, the search engine rankings of many websites are worse than before. If your rankings dropped, your website might have been penalized by Google. This article helps you to recover from such a situation. Step 1: check if your website has been penalized A sudden ranking
Last month, Google’s latest quality rater handbook leaked. The handbook contains useful information about how Google rates the quality of a website. Is your website good enough for Google’s requirements? What is the quality rater handbook? Google employs so-called quality raters. These are the people who manually check Google’s search
In an online Q&A session, Google’s Matt Cutts answered the questions of webmasters who want to get higher rankings on Google for their websites. This article summarizes the most important SEO relevant statements of this session. The effect of +1 clicks on your organic rankings and ads Google is still
A recently published patent application of Microsoft gives further insight on how search engines use the anchor text in links to rank web pages. Not all links are created equally even if they use the same anchor text. What is the anchor text? The anchor text is the text that
Spelling mistakes can have a negative effect on the positions of your web pages in Google’s search results. In addition to this, there are many more quality signals that Google checks on your web pages. Is it really important to avoid spelling mistakes? Google’s Matt Cutts confirmed in a video,
One of the easiest ways to increase web traffic and boost sales is to properly utilize search engine optimization (SEO) to the best of your ability.
In the early days of the Internet, when search engines were a new concept, programmers came up with algorithms that allowed web surfers to search for content that was relevant to their initial query, comparing the search terms entered against the content on any given page. Early Internet searches threw
Google has confirmed that the number of +1 clicks influences the position of a website in the search results. How does this affect your web pages and what do you have to to do make sure that Google lists your website? What is Google’s +1 button? The +1 button is
Some webmasters prefer to have a pure Flash website because they can look very impressive. Although Google can index Flash content to some extend, it is very unlikely that a Flash page will get high rankings on Google. What’s the problem with Flash pages? Flash content cannot be indexed by
Backlinks are still the most important factor when it comes to high rankings on Google. If you want to see your website on Google’s first result page, then you must make sure that your site has as many good backlinks as possible. There are 4 different types of text links
Optimizing the content of your web pages is important if you want to get high rankings on Google. Most people know that they have to work on web page titles, web page content and links from other sites. The internal link structure of a website is often overlooked although it
Webmasters are not sure about the importance of valid HTML code. Some think that it is very important while other say that it doesn’t matter. Last week, Googlesaid that valid HTML code is a quality signal: “Why does validation matter? There are different perspectives on validation—at Google there are different approaches
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