Category: Search Articles

Search Articles

Official Google statement: 39 changes in May

Google has published a blog post about the changes they made in May 2012. Some of these changes are relevant to your Google rankings and you should react to them.

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Search Articles

Negative SEO: does it really exist?

After Google’s recent Penguin update, much has been written about negative SEO. Does it really exist and can it be used to hurt your website? What can you do to avoid problems?

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Search Articles

How Google evaluates links

Changes to the way Google analyses links could affect your website rankings. How exactly does Google evaluate links?

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Search Articles

Can you take the risk? How Google detects paid links

Backlinks are still Google’s most important ranking signal. That’s why many businesses buy links to artificially improve the rankings of their websites. This can be very risky because Google doesn’t like paid links at all. If you use paid links to promote your website, you put your rankings at risk.

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Search Articles

The tao of SEO: how to find the perfect balance

If you want to succeed with an activity, you have to find the perfect balance of the factors that are involved in that activity. It’s the same with search engine optimization. If you want to get high rankings on Google or Bing, you have to find the right balance between

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Search Articles

Different keywords require different SEO tactics

Keywords with little competition require different tactics than keywords with high competition. If you want to get the best possible results for your website, you must use the right tactics with the right keyword. 1. On-page optimization has a higher impact for long keywords The relative value of on-page web

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Internet Marketing Articles

How to find good keywords without keyword research tools

The keywords that you use for search engine optimization are very important. Choose the right keywords and your website will get many new customers. Choose the wrong keywords and you will lose a lot of time and money. Most people focus on keyword suggestion tools when looking for new keywords.

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Internet Marketing Articles

The Advantages and Disadvantages of Google Adwords

Search engines have always been a part of the web landscape as increasing complexities of retrieving information from the web make it more difficult for regular users. In the past, the toss up for search supremacy has been pretty neck-and-neck. Now Google is the acknowledged king of the hill. Most