Category: Articles

The Internet - concept
Social Media Articles

Social Media Marketing Things You Need to Do

Social media is a strong business and marketing tool, if only its used the way it should be. Here is a quick guide to help you understand the do’s and don’ts for you.

Personas
Internet Psychology Articles

Is an online persona the same as personality?

Marketing experts suggest we create “online personas” to represent all the different kind of people who might visit our websites. The argument is, that by creating these cameo portraits of different kinds of visitors we can deliver web experiences specifically suited to each kind of person. That’s a good idea.

Online Marketing Signpost
Online Business Articles

Your web success depends upon your online footprint

People no longer just check out your web page, they look across the entire Internet. That means you need extensive and consistent information about your business online.

The puzzle of the social web
Social Media Articles

How to create value from social visitors

Many websites uses social media to attract visitors. But is it worth it? Social visitors tend to be less valuable to a business.

Choosing a domain name
Online Business Articles

How to choose the right domain name

Choosing the right domain name requires you first to think about how you will be using the name and how it will be perceived.